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Princess Cruises Announces “The Come Back New Promise” A $450 Million Multi-Year Product Innovation, Cruise Ship Renovation and Guest Experience Enhancement Campaign
SANTA CLARITA, Calif. (January 26, 2016)–Princess Cruises announcedThe ComeBack New Promise,a $450 million multi-year product innovation and cruise ship renovationcampaign that will continue to enhance the line’s onboard guest experience.These enhancements will result in more transformative moments, lifetimememories and meaningful stories for guests to share from their cruise vacation.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
“The Come Back New Promisedifferentiates our approach to cruising and offers our guests enrichingvacation experiences by connecting them with each other, nature and differentcultures in a new way,” said Jan Swartz, Princess Cruises president. “Ourpromise is to provide guests transformative moments designed to inspire them todiscover the world and themselves, ultimately allowing us to declare that acruise isn’t good enough unless you ‘come back new.’”
The campaign demonstrates a commitment by PrincessCruisesto exceed guest expectations while continuously improving upon and delivering ahigh value cruise vacation experience that inspires guests to return andintroduce cruising to their family and friends.
Recently, Princess introduced new initiativesinspired to deliver The Come Back New Promise which furtherelevate the line’s wellness, culinary/dining experiences and expands thepartnership with Discovery Communications. They include:
· Chef Curtis Stone – a partnership withaward-winning chef, New York Times best-selling author and restaurateurCurtis Stone brings guests fresh, new culinary creations. All Princess shipswill feature “Crafted by Curtis” menu items in the main dining room, while onselect ships guests will enjoy “SHARE” a brand new specialty restaurant whichwill include a new Chef’s Table experience designed by Stone.
· The Princess LuxuryBed– featuring a new specially designed bed todeliver the ultimate night of sleep at sea the PrincessLuxury Bed was developed incollaboration with experts in both the science and beauty of sleep -- Dr.Michael Breus, “The Sleep Doctor,” and highly acclaimed designer, CandiceOlson, star of the hit HGTV shows “Candice Tells All” and “Divine Design” --Princess is installing more than 44,000 new beds, to every stateroom, acrossthe fleet through 2018.
· The SaltyDog Gastropub – another new dining option which highlights a variety of smallbites inspired by pub favorites, adapted for an upscale culinary experience.Developed in collaboration with ErnestoUchimura, a founding chef of the original Umami Burger, guests will alsoenjoy a variety of beer, whiskey and cocktail selections. Currentlyavailable on select ships.
· Style at Sea with TLC – What to pack, what to wear andhow to look stylish are just a few of the many questions guests ask whenpreparing for a cruise vacation. With the help of TLC’s fashion expert StacyLondon, Style at Sea with TLC will provide tips and tricks to help guests feel and looktheir best while aboard a cruise.
Previously, Princess unveiled theseinitiatives which became the inspiration for The Come Back NewPromise campaign, providing guests new culinary, enrichment andentertainment experiences, including:
· Chocolate Journeys - An immersive chocolate experience designed by MasterChocolatier Norman Love, exclusive to Princess, was launched offeringdelectable desserts, wine and chocolate pairings and specialty chocolatecocktails. New chocolate offeringsallow guests to indulge in even more custom-crafted signature desserts in newvenues throughout the ship, as well as chocolate pairings with tea and more.
· Discovery at Sea - A partnership withDiscovery Communications,which brings new, innovative activities and shore excursions to thePrincess-guest experience through hit shows like Deadliest Catch and SharkWeek.
· New Original MusicalProductions– Magic to Do, the first of four musical production shows created incollaboration with Stephen Schwartz, award-winning composer and songwriter of Wicked,Godspell and Pippin, combines exhilarating magic with some ofSchwartz’s most famous songs. Plus, the show features a brand new songwritten exclusively for Princess. Magic to Do debuted to criticalacclaim and is currently running aboard Crown Princess, Emerald Princess andRuby Princess.
· Festivals of theWorld -Around the world, in everyseason, festivals bringpeople together to celebrate the uniqueness of a culture and its heritage oftenin the most colorful ways. Princess hosts festivals onboard that originate fromnearly every corner of the globe. From Mardi Gras to Rio Carnival, guests enjoyparties, enriching activities, lively musical performances, festival-relatedmovies and specialty shopping.
· Craft Beer Series – Throughpartnerships with regional breweries that specialize in local flavor, Princess startedthe series with an award-winning West Coast IPA from Strike Brewing Company inSan Jose, Calif., followed it with a special 50th Anniversary blend and havesince added the Alaska Denali Red Ale, East Coast Blonde Lager and theAustralian Gold Ale.
· Princess@SeaMessenger -Guests have the opportunity to be connected with their fellow cruisers usingmobile messenger, an instant message feature offering an easy way to makeplans, confirm a meeting location while onboard the ship. The Princess@SeaMessenger is integrated in the complimentary Princess@Sea mobile app, accessedvia a smartphone or tablet browser.
More announcements about ship renovations,entertainment and accommodations, in association with The Come Back New Promisecampaign, are on the horizon and sure to bring Princess Cruises offerings tonew heights.
Princess Cruises has long been an innovatorin the cruise industry, introducing many product firsts including:
·Chef’s Table - premium dining experience
·The Sanctuary - a spa-like retreat reservedjust for adults
·Movies Under the Stars - poolside, big-screenamphitheater
·Anytime Dining - restaurant service whereguests can dine when, where and with whom they wish
· Weddingsat Sea – legal ceremonies performed by the Captain
Additional information about Princess Cruisesis available through a professional travel consultant, by calling1-800-PRINCESS (1-800-774-6237), or by visiting princess.com/onboard.
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AboutPrincess Cruises:
One of thebest-known names in cruising, Princess Cruises is a global cruise line and tourcompany operating a fleet of 18 modern cruise ships renowned for theirinnovative design and wide array of choices in dining, entertainment andamenities, all provided in an environment of exceptional customer service. Arecognized leader in worldwide cruising, Princess carries 1.7 million guestseach year to destinations around the globe ranging in length from three to 111days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL;NYSE: CUK).
Newsroom:
Additionalmedia information is available at princess.com/news.
For further information contact:
Karen Candy, kcandy@princesscruises.com, 661-753-1540
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