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Holland America Line Named as a 2016 World’s Most Ethical Company by Ethisphere Institute for Fifth Consecutive Year

Seattle, Wash., March 8, 2016 –For the fifth consecutive year, Holland America Line was named among the“World’s Most Ethical Companies” by Ethisphere Institute, a leading businessethics think tank. The company secured its spot on the list by implementing andpromoting the highest ethical business standards and practices both internallyand in the community.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

“Every year is another opportunity forHolland America Line to further our ethical practices, and to be recognized forfive consecutive years by Ethisphere Institute shows that we’re exceeding ourown high ethical standards,” said Orlando Ashford, president of Holland AmericaLine. “It is an honor to be named among the highest caliber of like-mindedcompanies, and we’ll continue to set goals that challenge us to keep raisingthe bar.”

2016World’s Most Ethical Companies
Named in the Lodging,Leisure and Recreation category,Holland America Line is one of 130 totalhonorees representing 54 industries from around the world.

In selecting the World’s Most Ethical Company winners,Ethisphere Institute organized its criteria for 2016 into five core categories:Ethics and Compliance Program; Corporate Citizenship and Responsibility;Culture of Ethics; Governance; and Leadership, Innovation and Reputation.

Thisis the 10th year Ethisphere has published the World’s Most Ethical Companyrankings.Ethisphere reviewed hundreds of companies and evaluated a recordnumber of applications utilizing its proprietary methodology through in-depthresearch and multistep analysis, naming the companies that surpassed theirindustry peers to this year's World's Most Ethical Companies list.

“Companiesrely on Ethisphere to continually raise and measure the standards of corporatebehavior. Those that demonstrate leadership in areas like citizenship,integrity and transparency create more value for their investors, communities,customers and employees, thus solidifying a sustainable business advantage,”said Ethisphere’s Chief Executive Officer Timothy Erblich. “Congratulations toeveryone at Holland America Line for being recognized as a World’s Most EthicalCompany.”

About the Ethisphere Institute

Ethisphere Institute is the global leader indefining and advancing the standards of ethical business practices that fuelcorporate character, marketplace trust and business success. Ethispherehas deep expertise in measuring and defining core ethics standards usingdata-driven insights that help companies enhance corporate character.

Ethisphere honors superior achievement through itsWorld’s Most Ethical Companies recognition program, provides a community ofindustry experts with the Business Ethics Leadership Alliance and showcasestrends and best practices in ethics with EthisphereMagazine. Ethisphere also is the leading provider ofindependent verification of corporate ethics and compliance programs thatinclude Ethics Inside Certification and Compliance Leader Verification. Moreinformation about Ethisphere can be found atethisphere.com.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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Find Holland America Line on Twitter, Facebook and the HollandAmerica Blog. Access all social media outlets viathe Online Communities quick link on thehome page at hollandamerica.com.

About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line’s fleet of 13 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependenciesaround the world. From shorter getaways to 115-day itineraries, the company’scruises visit all seven continents with highlights including Antarcticaexplorations, South America circumnavigations and exotic Australia/New Zealandand Asia voyages; four annual Grand Voyages; and popular sailings to theCaribbean, Alaska, Mexico, Canada/New England, Bermuda, Europe and the PanamaCanal. The line currently has a new 2,650-guest ship, ms Koningsdam, onorder for delivery in April 2016, as well as a second Pinnacle Class ship duefor delivery in November 2018.

The company recently announced $300 million in brand enhancementsto secure its position at the leader in premium cruising. Fleetwide, the shipsfeature innovative initiatives and a diverse range of enriching experiencesfocused on destination immersion and personalized travel. Guests can expandtheir knowledge on board at the Culinary Arts Center, presented by Food &Wine magazine; Explorations Café, powered by The New York Times; and DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King’s BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil that comprises world-famous chefs who design dishes exclusively for ourguests.

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