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Costa Cruises Supports “Pink Is Good” Project On Board Its Ships

October10 marks the start on board the ships of the Costa fleet in the Mediterraneanof awareness-raising activities to support the project "Pink is Good",promoted by the Fondazione Umberto Veronesi.

Genoa – October 10, 2016 – To coincide withbreast cancer prevention month, Costa Cruises has announced thebeginning of a series of awareness-raisingactivities from October 10 to the end of themonth on board its ships deployed in the Mediterranean. The initiatives are being staged in support ofthe "Pink is Good" project carried out bythe Fondazione Umberto Veronesi, which has always beenat the forefront of efforts to prevent and cure breast cancer.

Thanks to the fundraising activity promoted by Costa,cruise guests will be able to make an active contribution by helping to fund a scholarshipfor a deserving young Italian researcher. At the same time, an information campaign will be conducted on board with the aim ofconveying the mission and values of "Pink is Good", a Fondazione Umberto Veronesi project that has theset objective of finally beating breast cancer by promoting preventionand providing annual support for many medical researchers.

"Thanks to enlightened and forward-thinking partners such as CostaCruises we can provide ongoing support for more and more of the most deservingresearchers who have decided to dedicate their lives and work to the study andtreatment of breast cancer, a disease that affects over 48,000 women in Italyevery year. Above all, by supporting thescientific research of the Fondazione Umberto Veronesi you are also forming anew generation of scientists of the highest level," explained FondazioneUmberto Veronesi General Director Dr. Monica Ramaioli.

"We are proud to support the 'Pink is Good' campaign.There will be a total of 9 of our fleet ships involved. The goal is, on the one hand, to make a significantcontribution to the awareness-raising efforts of the Foundation and, on theother, to give tangible support to their research by donating all the proceedsfrom these events in October entirely to the Foundation," said Costa Cruises Sustainability and ExternalRelations Director Stefania Lallai.

Pink is the color of the campaign and pinkhues will set the tone on the Costa ships participating in the project. Special events will include a "Pink Day", when guests can maketheir own donations to the cause and help advance research, for example bybuying one of the delicious non-alcoholic pinkcocktails or a pink mask in preparationfor the "Notte in Maschera" (Costume Party Soirée). The company is also organizing a special marathon on the external decks of theships and runners will be able to support the Foundation by purchasing theirrace bibs on board. Last but not least, during the "Pink"events onboard souvenir portraits will be taken and printed with a pink frame; guestscan purchase them later, again with the proceedsgoing to scientific research.

Breast cancer preventionmonth will also provide a chance to informCosta guests about the related issues: a video will be broadcast in their cabinsillustrating the details of the "Pink is Good" campaign, accompanied by a study pack and a schedule of all the "pink"happenings on board included in the diariodi bordo (onboard daily program). Thanks to Costa's engagement, guests will alsobe invited to take part in drawing andpainting activities designed to convey the message andvalues underpinning the "Pink is Good" project.

For further information:

Costa Cruises

Press Office - Tel. +39 010 5483523 / 010 5483068 - costapressoffice@costa.it

Gabriele Baroni – CommunicationDirector – Cell +39 3497668013 - baroni@costa.it

Press releases and photos available at www.costapresscenter.com

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