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Costa Asia Cooperates with Conde Nast Traveler to Launch First VR Video in China

Shanghai,July 6, 2016– Costa Asia announced that the cruise line will release a 4K panoramic VRvideo of a cruise ship, produced by Conde Nast Traveler. The video will giveviewers an interactive onboard experience of the ship for the first time inChina's cruise industry. Costa Asia has long been an innovator in the cruiseindustry and this initiative further illustrates the cruise line's continuingcommitment to innovation.

Footage for the VR video was shot on Costa Fortuna, which is also known as"Museum at Sea". The video showcases the ship's exquisite interior decor aswell as spectacular sea views, presenting a unique sensory experience forviewers. Different from panoramic photos widely used in previous travelproducts, the 4K high-resolution and real-time stitching technology provides anaturally smooth 720 degree panoramic view allowing the audience to experiencethe thrill and luxury of a cruise without ever having boarded a ship.

Launched in 1987, Conde Nast Traveler is a market-leading travel magazine withmore than ten different editions and has"Truth in Travel" as its motto. Besides its print, Internet and mobile outlets,Conde Nast Traveler has cultivated a full spectrum capability in providing VRservice solutions, including high-quality content creation and integrated platformdistribution. Cooperation with the influential and high-quality magazine CondeNast Traveler will present new opportunities to Costa Group Asia.

"I'm proud to announce our innovative VR project in cooperation with Conde NastTraveler. With this groundbreaking initiative, we hope to attract morepotential passengers by sharing our "Italy at Sea" cruise experience in thisinnovative way." said Costa Group Asia President Buhdy Bok. "It is ourprivilege to share experience of cruise vacations with people and continue topromote cruise culture in China. We are committed to providing passengers with innovativeand high-quality products and services." Bok concluded.

This VR video will be distributed on the official WeChat and Weibo accounts of CostaAsia and Conde Nast Traveler. Several key online video platforms will also beused as the video's promotional channel. In addition, the video will be used bytravel agencies for the promotion of Costa Cruise products. As the cooperativepartner of Costa Group Asia, Conde Nast Traveler will insert the QR code ofthis VR video into its print publications. Consumers can scan the codeand watch the VR video by using the cover-mounted cardboard glasses for a newreading experience.


What is VR?
Virtual Reality, also known as immersive multimedia or computer-simulatedreality, is a computer technology used to reproduce an environment bysimulating a user's physical experience through interaction. Virtual Reality inits current format was popularized by Jaron Lanier and his company VPLResearch. VR is widely used in training, video games, fine arts, archaeology,architectural design, media and other fields.

About CostaGroup

The CostaGroup is the leading cruise company in Europe. The 26 ships of the brands CostaCruises, AIDA Cruises and Costa Asia together have a total capacity of 72,000beds. The fleet will be further strengthened by 7 new vessels by 2020. Thecompany has a global workforce of 27,000 employees working onboard and in its20 offices in 14 countries.

Costa Group is the first international cruise companyto operate homeport cruises in the China market since 2006. For the past 10 years, Costa Group holds the principle ofcustomer-oriented and focuses on innovation and excelsior to bring Chinesepassengers the most creative and high-quality cruise products with the flavorof "Italy at Sea".

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