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Holland America Line Reaches Milestone of $5 Million Donated to Cancer Support Through ‘On Deck’ Programming

On Deck for a Cause invites guests todonate and walk in noncompetitive shipboard 5k

Seattle,Wash., Feb. 3, 2017 —In honor of World Cancer Day tomorrow, Feb. 4, Holland America Line is proud toannounce that to date, the guests and employees of the company have raised morethan $5 million for cancer support through "On Deck" programming that began in2006. Currently the On Deck for a Cause program benefits six internationalcancer organizations located in the United States, Canada, Australia, the Netherlands,Germany and the United Kingdom.

OnDeck for a Cause invites guests to participate in a noncompetitive 5k fundraisingwalk on every sailing aboard each of the line's 14 ships, with proceedsdistributed among the American Cancer Society, Canadian Cancer Society, CancerCouncil Australia, Cancer Research UK, Deutsche Krebshilfe (German Cancer Aid)and KWF Kankerbestrijding (Dutch Cancer Society). Since its inception, morethan 385,000 participants have joined in over 5,300 walks aboard HollandAmerica Line cruises.

"For more than a decade we've beenworking with guests and employees to raise funds to fight a disease thattouches so many, and it's a proud milestone in our company history to reach the$5 million mark," said Orlando Ashford, president of Holland America Line."Thank you to everyone who has walked or donated over the years to get us tothis point in the program. Hopefully one day in the near future we'll bewalking to celebrate the discovery of, and not the fight for, a cure."

Guestsof all ages are invited to donate $20 to the Holland America Line Foundation,and on a day at sea participants join in a 5k walk around the ship's decks.Guests may walk less or not at all, as they prefer. Participants also receivean On Deck for a Cause T-shirt, wristband and a reception following the walk.Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.

Tocelebrate the $5 million milestone, a special reception will be held on every ship following eachOn Deck for a Cause Walk this week, with the traditional lemonade aswell as a Champagne cocktail, cake, appetizers and celebratory music.

In2017 more than 500 On Deck for a Cause events will be held across the HollandAmerica Line fleet, with walks taking place globally on cruises to theMediterranean, the Caribbean, the South Pacific, Alaska's Inside Passage, Canada/NewEngland, Bermuda, Mexico, Asia, the Baltic, Australia, New Zealand, Antarcticaand South America.

Holland America LineCommitted to Giving Back

HollandAmerica Line and its corporate foundation's charitable-giving programs includecash sponsorships, shipboard luncheons, free- and reduced-fare cruise donationsfor nonprofit fundraising events, donations of usable shipboard items aroundthe world, employee volunteerism and other philanthropic activities.

Formore information about Holland America Line, consult a travel professional,call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.

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