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Costa Zena Festival: A Record Day For Costa Cruises
The Italian company celebrates its70th anniversary with an extraordinary party in Genoa.
The first attraction to open was the340-meter long water slide, where the company is trying to beat Guinness WorldRecords for the longest slide. Exceptional godmother Diletta Leotta.
Genoa, July 7th2018 – July7th will be a red-letter date in the history of Costa Cruises: today in Genoa, during the Costa Zena Festival – the party to celebrate the 70thanniversary together with the city – the company has conquered an incredibleworld primacy and is trying to win another record.
Thewater slide, which is 340 metres long, has been designed and installed to breakthe highly coveted Guinness World Record for the longest "slid" in one hour! Locals and tourists have beenexperiencing the thrill of sliding along the inflatable slide – in the centralVia XX Settembre – since 10 o'clock this morning, helping to establish the newrecord of 775 kilometres in one hour. Special guest was the televisionpresenter and radio host Diletta Leotta.The slide has been inaugurated by NeilPalomba, General Manager of Costa Cruises, the Mayor of Genoa Marco Bucci and the President of theLiguria Region Giovanni Toti.
TheCosta Zena Festival conquered another incredible world record: the primacy for the longest string ofbunting ever. 2,070 traditional maritime signal flags fora total length of 2 km: these numbershave allowed Costa Cruises to reach the goal, climbing on the highest step ofthe podium. The "Gran Pavese" was hosted on the streets of Genoa, from Via XXSettembre to the Old Port, to signal the areas of the festival.
The party that celebrates CostaCruises' 70th anniversary continues until night hours: thewater slide will remain opened for the entire afternoon until the last "slide",scheduled at 8 p.m. Visitors and "sliders" can enjoy a packed programme of funnyevents in the city centre of Genoa: the Old Port and Piazza Caricamento will beanimated by more than sixty performers from all over Europe and twenty-nine singers,DJs, and Genoese comedians.
Attractionsand entertainment guaranteed for everyone. In Piazza de Ferrari, children canhave fun with workshops and games with the PeppaPig mascots and PJ Masks, oreven relax on the sun loungers in the solarium, set up right next to thefountain.
Piazzadelle Feste will host all the comedy shows by Maurizio Lastrico, Bruciabaraccheand many other Genoese comedians between6 p.m. and 8 p.m., while street artists, acrobats, musicians and dancers willcontinue to entertain the public in Piazza Caricamento and at the Old Port.
Onemust-see event is the big concert that will take place at 8.30 p.m. on the Radio105 stage opposite Piazza delle Feste: it will host some of the best lovedsingers and bands of the moment: MicheleBravi, Elodie, The Kolors, Francesco Gabbani, Ermal Meta, Irama and Moreno. The gig is followed by a grandfinale with an electrifying DJ set thatwill keep everyone on the dance floor until late into the night.
From20.30 to 22.30, at the Arena del Mare, an unmissable concert will be staged bythe everlasting couple Al Bano andRomina Power, celebrated artists in Italy and around the world, singingtogether again to celebrate "Happiness", a theme that is particularlydear to Costa Cruises.
Ataround 11:30 p.m., in the waters of the Old Port, opposite Calata Falcone andBorsellino, for the first time in Liguria, anincredible light and water show will thrill the audience.
For further information:
Costa Cruises
Press Office - Tel. 010 5483523/ 010 5483068 - costapressoffice@costa.it
Gabriele Baroni – CommunicationDirector – cell. 3497668013 - baroni@costa.it
Davide Barbano – MediaRelations Manager – cell. 3346525216 – barbano@costa.it
Press releases and photosavailable at www.costapresscenter.com
Consumer & Lifestyle Italia Press Office
Francesca Ferradini –3456940437 – francesca.ferradini@connexia.com
Elena Botto Poala – 3476358054 - elena.bottopoala@connexia.com
Valentina Scarparo – valentina.scarparo@connexia.com
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