Content Section
Carnival Cruise Line Launches Dedicated ‘Why Use A Travel Advisor’ Website, Brochure and Facebook Page for Consumers
MIAMI (June 12, 2019) — Carnival Cruise Line is continuing toexpand its yearlong "Why Use a Travel Advisor," or WUATA, program that isdedicated to promoting the value of travel agents with the launch of WUATA.com,a WUATA brochure and an exclusive WUATA Facebook page. The new initiatives arethe industry's first consumer-focused efforts that are 100 percent dedicated totelling the story of the value of using a travel advisor.
Carnival created these newcommunications tools for travel advisors, their clients and potential clientsto share real-life experiences and to illustrate the many ways a travel agentcan be an indispensable resource for travelers. The content on both sites andthe brochure supports the sentiment of Why Use a Travel Advisor, which can be apowerful tool for new client acquisition as well as building existing clients'loyalty.
"WUATA.com, WUATA Facebook and the WUATAbrochure are the first-of-their-kind tools created with consumers in mind toreinforce the value of Why Use a Travel Advisor," said Adolfo Perez, Carnival'ssenior vice president of global sales and trade marketing. "This is anincredible opportunity to reach thousands of new potential clients and we lookforward to agents sharing these resources with customers, prospects, friendsand everyone they know to help raise awareness that travel agents rock!"
WUATA.com features research and factsfrom Cruise Lines International Association and American Society of TravelAdvisors about why consumers should book with a travel advisor; authenticclient testimonials lauding their travel agent; a link to the enhanced CarnivalTravel Agent Finder; and WUATA Contest, where clients can nominate their agentto compete to be Carnival's "Most Trusted Travel Advisor."
On the WUATA Facebook page, found atFacebook.com/CCLWUATA, consumers can find useful news and a link to theCarnival Travel Agent Finder. The story of WUATA will be told organically onthe Facebook page, as clients and potential clients share stories andexperiences about their rock star agents.
The WUATA brochure reinforces thedifferentiated value that advisors provide in a multipage format that agentscan share with clients to help close sales. A digital version of the WUATAbrochure will be available on WUATA.com and advisors can order print copies onGoCCL.com starting July 1.
What is WUATA?
Aimedat helping travel professionals attract new clients and deepen the loyalty ofexisting clients, Carnival's WUATA: Why Use A Travel Advisor is a multifacetedprogram with special events that bring clients and industry experts together topromote the travel agent community. The yearlong campaign features WUATA Partyevents, social media promotions, contests, exclusive merchandise, giveaways andWUATA Word, an innovative crowdsourced word cloud that grows as the movementexpands. Easy-to-use tools are available on GoCCL.com to help travel advisorsspread the word to existing and potential clients.
ThroughWUATA, Carnival recently launched a contest to find the "Most Trusted Travel Advisor," withclients submitting stories about why their travel professional is the best inthe business. In addition to the title, the winning agent and their clientnominator will be awarded a cruise on Mardi Gras — debuting in August 2020 —with roundtrip airfare, and the agent also will receive a $1,000 bonus and thecommission from their client's Mardi Gras cruise.
Foradditional information about Carnival Cruise Line call 1-800-327-9501(individual) or 1-800-327-5782 (groups) or visit the line's travel advisorInternet portal, GoCCL.com.Carnival can also be found on Facebook,Instagram,Twitterand YouTube.
Journalistsalso can visit Carnival's media site, Carnival-news.com or follow the line's PR departmenton Twitter at twitter.com/CarnivalPR.
# # #
About Carnival Cruise Line
Carnival CruiseLine, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is"The World's Most Popular Cruise Line®" with 26 ships operatingthree- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New Zealand, thePacific Islands and Southeast Asia. The line currently has three newships scheduled for delivery – Carnival Panorama set to debut in 2019, MardiGras in 2020 and an as-yet-unnamed ship in 2022.
MEDIACONTACT
JoyceOliva
+1 305-406 5464
Kaleidoscope powered