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Carnival Cruise Line Celebrates Travel Agent Heroes in New Trade Ads Featuring Advisors Creating Transformative Cruise Experiences for Clients
Campaign offers accompanying socialmedia and digital assets that reinforce the value of using a traveladvisor
MIAMI (Jan. 24, 2019) — Carnival Cruise Line has launcheda new print advertising campaign developed in collaboration withSapientRazorfish aimed at travel trade publications serving the travel agentcommunity. The ads emphasize what makes travel advisors special — thetransformative guest experiences at sea that can only be delivered by traveladvisors who know both their client and the Carnival product.
The campaign blends the brand's"Choose Fun" and "Travel Agents Rock" themes while highlighting Carnival'slatest product features.
"Carnival is both a true advocatefor travel agents and passionate about delivering fun, and this campaign reallycaptures and combines those themes," said Adolfo Perez, senior vice presidentof sales and trade marketing for Carnival. "The ads are playful, eye-catchingand engaging, and we think that they'll resonate with our travel partners andreinforce how important they are to us and to their clients."
Individual ads position traveladvisors as fun facilitators with such headlines as "Travel Agent? More LikeQuality-Time Curator" and "Travel Agent? More Like Good-Time Guru." Other adstouch on how the Carnival cruise experience can change guests with headlineslike "Super Serious Kevin Is Now Watermelon Floatie Kevin. Well Played."
The ad campaign supports a wave ofnew Carnival product news coming in 2019, including the line's epic West Coastexpansion and Carnival Panorama updates, previews of Mardi Gras, newEurope itineraries and more.
For the first time, the print adsfrom the campaign will be available to travel advisors to download fromCarnival's marketing library on GoCCL.com to share on their website, display intheir office and post on social media platforms.
"We really want to expand thecampaign beyond print publications so it can also be a tool for travel advisorsto showcase and grow their business," added Perez.
For more information on Carnival'strade print campaign or to download the ads, login to GoCCL.com and click onthe Marketing Tools tab.
For additional information aboutCarnival Cruise Line call 1-800-327-9501 (individual) or 1-800-327-5782(groups) or visit the line's travel advisor Internet portal, GoCCL.com. Carnival can also be found on: Facebook, Instagram, Twitter and YouTube.
Journalistscan visit Carnival's media site, Carnival-news.com or follow the line's PR departmenton Twitter at twitter.com/CarnivalPR.
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AboutCarnival Cruise Line
Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL;NYSE: CUK), is "The World's Most Popular Cruise Line®" with 26 shipsoperating three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera,Alaska, Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, NewZealand, the Pacific Islands and Southeast Asia. The line currently hasthree new ships scheduled for delivery – Carnival Panorama set to debut in2019, Mardi Gras in 2020 and an as-yet-unnamed ship in 2022.
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