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Costa Zena Festival: July 7, A Sea Of Events In Genoa To Celebrate 70 Years Of Costa Cruises

For a whole day you can live the experience ofa Costa cruise in the city, with many different attractions, never seen beforein a single party: a record-breaking water slide, the concert of Al Bano andRomina Power, concerts of Michele Bravi, Elodie, The Kolors, FrancescoGabbani e Ermal Meta by Radio 105, Genoesecomedians, Food District with on board delicacies, street artists, Peppa Pigand PJ Masks, exhibition of Oliviero Toscani, DJ set.

Genoa, June 5, 2018 - After giving its support to the "Partita delCuore 2018" (Match of the Heart 2018), Costa Cruises presents anothergreat initiative to celebrate its 70th birthday together with the cityof Genoa.

Next July 7 Costa will organize the CostaZena Festival: an entire day, from morning to night, with over 20 freeattractions that will animate the area of the city center between Via XXSettembre, Piazza De Ferrari, Piazza Matteotti, Piazza Caricamento and the PortoAntico (Old Port). The festival is organized thanks to the collaboration andpatronage of the Liguria Region and the Genoa City Council.

"To celebrate Liguria and Genoa, that has beenour home for 70 years, we decided to organize an extraordinary festival, fullof attractions, concerts, shows, and exceptional entertainment opportunitiesfor all ages, never seen together in a single event. The idea is to transform Genoainto a cruise ship, sharing with the Genoese people the emotions and happinessthat only a Costa cruise can offer" - commented Luca Casaura, Senior Vice-President Global & StrategicMarketing of Costa Cruises.

"We continue our celebrations to mark the70th anniversary of Costa Cruises by sharing this important milestone with ourcity of Genoa, introducing our fellow citizens to the cruise experience andsharing with them the happiness we deliver to our guests every day", said NeilPalomba, President of Costa Cruises.

Not to miss a single event of the festival,along the path to follow a 1.8 km of bunting (the typical series offlags of the nautical tradition raised on all Costa ships from stern to bow) willbe raised over the streets.

320 meters of pure fun and adrenaline will invadeVia XX Settembre, thanks to the longest inflatable water slide ever built ina city in the world! The slide will take advantage of the natural slope ofthe road allowing everyone, from morning to evening, to experience theexcitement of diving and sliding into the palaces of Genoa. The "Solarium inthe square" area will be completed by deck chairs, parasols and bar servicefor those who want to enjoy some sunshine in Piazza De Ferrari.

The show programme is truly exceptional. It starts in the morning withthe "travelling" fun offered by street artists, acrobats, jugglersand entertainers performing in various areas of the festival. The Peppa Pig and PJ Masks mascots will meet the youngest festival-goers, offeringworkshops and entertainment throughout the day.

Costa has teamed up with Radio105 to bring a string of super guests for a day of fun and music. The eventwill start at 10.00 am live from truck 105, a mobile studio located in PiazzaDe Ferrari and equipped with a stage from which the station's DJs willbroadcast and entertain the audience.

In the evening Costa Zena Festival will be focused onthe Porto Antico area. The stage ofRadio 105 will be taken by some of the artist most beloved by Italian youngpeople: MicheleBravi, Elodie, The Kolors, Francesco Gabbani, Ermal Meta. A "grand finale" with a super DJ set that willmake everyone dance until late at night.

From 8 pm to 10 pm, at the Arena del Mare,a concert by Al Bano and Romina Power, the couple of artists famous in Italyand in the world for singing "happiness". Then, from about 11 pm, an incredible show of lights and water willenchant spectators from the sea of the Porto Antico in front of Calata Falconeand Borsellino.

The "Teatro delle Feste del Porto Antico" willhost from 6 p.m. on the laughter shows of Maurizio Lastrico, the Bruciabaracche,Enrique Balbontin and many other Genoese comedians.

The Mayor of Genoa, Marco Bucci, said,"Thanks to Costa Cruises, Genoa will live a day of celebration topped by majorevents in which the Municipality is proud to participate and collaborate. Wecelebrate 70 years of a reality born in our city, which here still has itsofficial headquarters with a thousand employees and that finally will return toour port in the coming months. For July 7, the invitation is to all Genoese,and the many tourists who crowd our Genoa, to participate in large numbers andinvade the city center for a moment of great joy."

"Costa Cruises is one of the most importantentrepreneurial realities in Liguria, a name that bears the name of Genoa andour region around the world", says the Presidentof the Liguria Region, Giovanni Toti. "We thank Costa for thiscelebration that, on the occasion of its 70 years, will animate the center ofGenoa for a day to remember, with a very rich program. We are faced with acompany founded in Genoa, which has remained here for 70 years, and whichcontinues to provide work: we are proud of this goal reached by Costa, symbolof a sector, tourism, which is one of the supports on which we are building therevival of Liguria. The collaboration with Costa is fruitful and constant,starting from events of great importance, such as the Match of the Heart, andwe are sure it will continue in this direction."

The gastronomic offer is also exceptional,available in 3 squares of the city from 10.00 a.m. on. To refresh the festivalaudience, Costa will offer 2 tons of ice cream from its Gelateria Amarillo. The "Food Districts: Bruno Barbieri'sselection, pizza and burger" will be found in Piazza De Ferrari, PiazzaMatteotti and Piazza Caricamento. So everyone will be able to taste some of thespecialties offered on board Costa ships, which also include collaborationswith important Italian partners: pizza with selected ingredients fromthe Pizzeria Pummid'Oro, the Burgerd'Autore, a selection of dishes from the 3 menus created for Costa by Chef BrunoBarbieri, buffalo mozzarella, the Aperol Spritz Bar, the Mojito Bar, the beer bar of the AngeloPoretti brewery.

Do not miss thePalazzo Ducale's "Oliviero Toscani. Ladro diFelicità²" (Oliviero Toscani. Thief of Happiness²) exhibition, withover 150 photographs by Oliviero Toscani on the theme of the happinessexperienced by guests on board Costa ships. The exhibition, with freeadmission, will remain on display at the Palazzo Ducale from 6 July until 14October.

Formore information:

Costa Cruises

PressOffice - Tel. +39 010 5483523 / 010 5483068 - costapressoffice@costa.it

GabrieleBaroni - Communication Director - cell. +39 3497668013 - baroni@costa.it

DavideBarbano - Media Relations Manager - cell. +39 3346525216 - barbano@costa.it

Pressreleases and photos available at www.costapresscenter.com

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