Content Section
AIDA launches marketing of AIDAbella in China
On August 09, 2016, AIDA Cruises launched the first marketingcampaign on the Chinese market. From April 2017, with AIDAbella, AIDA Cruiseswill, for the first time, deploy a ship in China all year round and, in closecooperation with Costa Asia, be offering cruise vacation "Made in Germany" fromShanghai as a new premium product for the booming Chinese market.
"The ongoing growth of AIDA has made Germany thesecond biggest cruise market in the world. With our Costa Asia brand, we havepioneered the way in China since 2006 and were the first international shippingcompany to develop the cruise market there. The expansion of our product portfolioto include an AIDA Cruises ship on the fastest-growing market in the world is astrategic step for the further successful development of Costa and AIDA", saidMichael Thamm, CEO of the Costa Group.
"AIDA would not be as successful today if we had notconstantly entered uncharted territory in the 20 years since the commissioningof our first new vessel.
We are now venturing a further important step and,with AIDAbella, exporting our successful concept to China, the fastest-growingcruise market in the world. With our lifestyle-oriented and innovative product,we will provide further important momentum for the emerging Chinese market andthrill entirely new groups of guests. I would like to thank our colleagues at CostaAsia for supporting us with their know-how", commented Felix Eichhorn,President AIDA Cruises.
AIDAbella will be prepared for service in Asia duringa dockyard refit in spring 2017. Without changing the essence of the successfulAIDA brand, the ship and services will be oriented to the wishes and demands ofChinese guests. Under the motto "cruise vacation Made in Germany" i.a. the"Brauhaus" featuring a blend of Bavarian conviviality meets with modern fareastern cuisine in the in the spacious buffet restaurant "World ofAsia" where the hot pot restaurant "Hot & Spicy" will beintegrated. New on board are as well successful German brands as Rimowa or HugoBoss.
Christened in Rostockon April 23, 2008 by supermodel Eva Padberg, AIDAbella was the fifth ship inthe AIDA fleet. Since then, the ship has welcomed more then 750,000 guests on boardto explore the most beautiful holiday regions in the world – including theBaltic Sea, the Canaries, the Mediterranean, the Orient, Southeast Asia, USA andthe Caribbean. Since going into service, AIDAbella has covered over 600,000 nauticalmiles.
AIDAbella willbid farewell to all her German fans with unique cruises to exotic dreamdestinations along the most splendid coastlines of Southeast Asia. From mid-December 2016 to the beginning of March 2017,the ship will depart from Bangkok on eight fascinating 14-day cruises through Thailand,Singapore, Malaysia, Vietnam and Cambodia. The countries of smiles promiseeverything that is exotic – perfect for a summer break in the middle of winter.
On all thecruises of AIDAbella's farewell tour, guests can expect a fantasticentertainment program on board with excellent guest artists, well-knownspeakers and inspiring workshops.
The SoutheastAsia cruises with AIDAbella from/to Bangkok/Laem Chabang can be booked from €999per person. (AIDA VARIO price for double occupancy, limited allocation).
The 19-daycruise from Limassol (Cyprus) to Cochin (India) starts on 9 November 2016 andis available from as little as €899 per person. (AIDA VARIO price for doubleoccupancy, limited allocation).
All offers from AIDAVacation World can be booked directly with your travel agent, at www.aida.de orat the AIDA Customer Center by calling +49 (0) 381 / 20 27 07 07.
Rostock, 9August 2016
Kaleidoscope powered