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Holland America Line Introduces New Beverage Packages

Guests also save by booking SignatureBeverage Package online before sailing

Seattle, Wash., April 24, 2017 — Holland America Line has introduced a newElite Beverage Package for guests that features premium beverage selections.With this new package, guests may now also enjoy libations from MasterMixologist Dale DeGroff's collection of unique, classic cocktails, such as TheRitz Cocktail, The Hemingway Daiquiri and Midnight Sun, his latest masterpiece created tocelebrate Holland America Line's 70th year of exploring Alaska.

"For many guests, there's nothing better than relaxing with ahandcrafted cocktail before dinner or after a long day of exploring in a portof call," said Orlando Ashford, president, Holland America Line. "Our various beveragepackages offer an array of choices and are agreat value as well as a convenient way toenjoy this aspect of the cruise experience."

The Elite Beverage Package features any premium spirits,cocktails, wines, beers, coffees, nonalcoholic beverages, bottled water andsodas up to a value of $15 each. On ms Koningsdam, the package alsoincludes the Coca-Cola Freestyle program, where guests can enjoy more than 100unique Coca-Cola flavors. The price for the Elite Beverage Package is $54.95per person, per day.

Holland America Line has also introduced discounted pricing forits existing Signature Beverage Package, where guests save five dollars whenthey purchase the package online for $44.95 per person, per day, before theircruise; the same package when purchased aboard ship is priced at $49.95 perperson, per day. The Signature Beverage Package includes standard selections ofwine, beer, spirits, sodas, coffees and cocktails up to a value of $8 each.

Inaddition to the Elite and Signature beverage packages, Holland America Linealso offers two nonalcoholic beverage options and aWater package.

  • QuenchBeverage Package features unlimited nonalcoholic beverages that include any juices, bottled water, nonalcoholic cocktails,nonalcoholic beers and specialty coffees for a price of $17.95 per person, perday.

  • The Coca-Cola Package includes unlimited fountain sodas for $8.00per person, per day.On ms Koningsdam this package also includesthe Coca-Cola Freestyle program with more than 100 unique Coca-Cola flavors.

  • TheWater Package offers 12 liter bottles for a price of $32.

Wine enthusiasts will enjoy the Cellar Master Package, consistingof a choice of five wine bottles, a standard and a premium winetasting, onePinnacle Grill dinner, a wine accessory gift set and a Holland America Linecommemorative bottle of wine. Cellar Master Package prices begin at $252per person.

Beverage Packages Provide Convenience and Value

From that first latte in the morning until a nightcap beforeretiring to the stateroom, the premium line's beverage packages and convenientbeverage cards give guests the convenience to pay a one-time value-added fee toenjoy a variety of beverages during a cruise.

Allbeverage packages and cards can be purchased online in advance of sailing or asgifts for other sailing guests. Unless otherwise noted, beverage packages mustbe purchased for the duration of the cruise and for all occupants of astateroom. A 15 percent service charge is automatically added to all beveragepurchases.

Thenew package brings the total beverage package options to five, including theSignature Package, Quench Beverage Package, Coca-Cola Package and Cellar MasterPackage.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 113-day itineraries, the company's cruises visit all seven continents withhighlights including Antarctica explorations, South America circumnavigationsand exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages;and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England,Bermuda, Europe and the Panama Canal. The line welcomed ms Koningsdam in2016 and has a second Pinnacle Class ship,ms Nieuw Statendam, to be deliveredin November 2018. A third Pinnacle Class ship, due for delivery in 2021,recently was announced.

The company isundergoing $300 million in brand enhancements to secure its position as theleader in premium cruising. Fleetwide, the ships feature innovative initiativesand a diverse range of enriching experiences focused on destination immersionand personalized travel. Guests can expand their knowledge through an exclusivepartnership with O, The Oprah Magazine; during an America's Test Kitchen show;at Explorations Café presented by The New York Times; and by taking a DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King's BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil that comprises world-famous chefs who design dishes exclusively for ourguests.

BeveragePackages17




CONTACT:

Sally Andrews

PHONE:

800-637-5029

EMAIL:

pr@hollandamerica.com




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