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Princess Expands Discovery at Sea Partnership with Introduction of Style at Sea with TLC

SANTACLARITA, Calif. (October 22, 2015) – What to pack, what to wear and how to lookstylish are just a few of the many questions women ask when preparing for acruise vacation. Princess Cruises and TLC, with thehelp of fashion expert Stacy London, introduce Style at Sea with TLC, a newguest experience and branded content program, created as part of the line’sexclusive Discovery at Sea partnership.

London,well-known stylist, author and magazine editor, is also famous for her time asco-host on TLC’s What Not toWear, the network’s longest-running primetime series. Most recentlyLondon hosted TLC series Love,Lust or Run where she coaches women on theirquestionablefashion decisions and, under her tutelage, the women discoverwhat impact wardrobe choices can have across their lives.

TLC hasteamed up with Princess Cruises to provide style advice and how-tos to makedressing aboard a cruise carefree and fun. In addition, the cruise line’scurrent Runway at Seaonboard activity, offering Princess guests the chance to model clothing fromthe line’s boutiques, will be revamped.
“Styleat Sea with TLC adds to our ‘come back new’ brand promise, andis designed to give our guests transformative style experiences,” said GordonHo, senior vice president of global marketing for Princess Cruises. “We’reproud to have Stacy London introduce this new program that will help our guestspack fashionably and with style specific to the destination as well as look andfeel their best for their own celebrations at sea.”

TLCpersonalities will host a video series to help women choose the best pieces ofclothing for their cruise vacation. From providing tips to those who prefer topack light, to accessorizing a bathing suit, dressing up for a special occasionor applying make-up, Style at Sea with TLC will help take the guesswork out ofhow to dress for both day and night while on a cruise.

“TheStyle at Sea program is designed to make all women feel confident throughouttheir cruise,” said London. “Whether they’re relaxing on a beach in theCaribbean, whale watching in Alaska, quickly changing from day to night, orgetting ready for a romantic celebration, I want all women to know how toexpress their personal style with confidence anywhere and everywhere, land orsea.”

Styleat Sea with TLC
video content and articles will be available in early 2016.

AboutDiscovery at Sea
Discovery at Sea
aboard PrincessCruises is an exclusive partnership, which debuted in 2015 and createsmemorable vacation experiences for the whole family. From stargazing toactivities featuring Discovery hit shows, to immersive Discovery and AnimalPlanet shore excursions and Science Channel activities, Princess guests comeback with a story to tell.Discovery at Sea offerings include: <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

  • Discovery and Animal Planet Shore Excursions – Discovery and Animal Planet Exclusive excursions are unique tours that cannot be booked independently and are available only through Princess Cruises. Discovery Recommended excursions provide enriching and immersive once-in-a-lifetime experiences while Animal Planet Recommended tours show guests the coolest animals around the globe.
  • Stargazing with Discovery at Sea – Science Channel and Princess Cruises take guests on a cosmic voyage they look to the skies from the top deck. On this interactive guided tour, a Princess Stargazing Specialist teaches guests how to find their bearings and identify the major constellations, hear the secrets of the stars and the folklore around them. Science Channel’s Astrophysicist Dr. Hakeem Oluseyi, recently cruised the Mediterranean while filming a series of lectures: Celestial Events; Are We Alone?; How the Universe is Made. This content will soon be available on stateroom programming across the entire Princess Cruises fleet.
  • Shark Week at Sea – Princess brings guests closer than ever to the entertainment phenomenon of Shark Week with premiere television content, onboard parties, trivia games, giveaways and even shark-themed culinary bites and beverages.
  • Discovery Kids and Teens Program – Age-appropriate onboard activities include fun and engaging science experiments made popular by Mythbusters; Animal Planet themed activities; brain teasers and competitions; and videos, puzzles, games and apps from Discovery.

Discovery At Sea content is based ontop-rated Discovery network properties from Discovery Channel, TLC, AnimalPlanet and Science Channel. Some of the integrations guests will experience arebased on Shark Week,Mythbusters and Deadliest Catch andinclude show-themed games, trivia and a green screen experience.
Tofurther enhance the cruise experience, Princess features a lineup of televisionprogramming including hit shows from Discovery Channel, Animal Planet, ScienceChannel and TLC for guests to enjoy in their staterooms Discoverylimited-time-only merchandise is also available onboard, offering guests achance to bring home branded keepsake souvenirs.

Additionalinformation about Discovery at Sea can be found at # style='font-family: "Arial","sans-serif"; font-size: 10pt;'>.

AboutPrincess Cruises:
One ofthe best-known names in cruising, Princess Cruises is a global cruise line andtour company operating a fleet of 18 modern cruise ships renowned for theirinnovative design and wide array of choices in dining, entertainment andamenities, all provided with the experience of exceptional customer service. Arecognized leader in worldwide cruising, Princess carries 1.7 million guestseach year to more than 360 destinations around the globe on more than 150itineraries ranging in length from three to 111 days. The company is part ofCarnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

AboutDiscovery Communications:
DiscoveryCommunications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TVprogrammer reaching 2.7 billion cumulative subscribers in more than 220countries and territories. Discovery is dedicated to satisfying curiosity,engaging and entertaining viewers with high-quality content on worldwidetelevision networks, led by Discovery Channel, TLC, Animal Planet,Investigation Discovery and Science, as well as U.S. joint venture network OWN:Oprah Winfrey Network. Discovery also controls Eurosport International, apremier sports entertainment group, including six pay-TV network brands acrossEurope and Asia. Discovery also is a leading provider of educational productsand services to schools, including an award-winning series of K-12 digitaltextbooks, through Discovery Education, and a digital leader with a diversifiedonline portfolio, including Discovery Digital Networks. For more information,please visit
discoverycommunications.com
.

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Newsroom:
Additional mediainformation is available at princess.com/news.

Media Contacts:

PrincessCruises Discovery Consumer Products
KarenCandy Dori McGuire
kcandy@princesscruises.com Dori_McGuire@Discovery.com
661-753-1540240-662-2887

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