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International Art Event with Cartoonist Mordillo on AIDAsol Cruise line presents 10,000 works of art on ten ships

On Sunday, July 19, 2015, guests of the cruise shipAIDAsol experienced a real firework display of artistic pleasure. Six renownedartists in all presented their works on board and spoke about their creations.The most prominent guest was the Argentine graphic artist and cartoonistGuillermo Mordillo. The media-shy world star and inventor of the bulbous nosecharacters is one of the most renowned artists in the AIDA art galleries. Theinventor of the AIDA red lips, Feliks Büttner, the painter Devin Miles, MalteBrekenfeld belonging to the artist group MARFA, as well as Rando Geschewski andcaricaturist Peter Bauer are also presenting their works to the public. <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

“Fromthe very beginning the cruise line AIDA Cruises has had a mission to give highpriority to art on board. Today the works ofmany known artists enthuse some 800,000 guests each year who spend theirvacation on our ships,” explains Michael Ungerer, President of AIDA Cruises.

Shipbuilding and art – both are tradition at AIDACruises. The cruise line set artistic accents right at the start, when thefirst AIDA ship went into service back in 1996. The exterior painting of theAIDA ships grabs your attention right from the start: Two glistening eyes atthe bow, to the kiss-pursed lips, and eyelids that are drawn out like wavesover the ship’s sides. Rostock painter Feliks Büttner gave the AIDA ships aface with glowing colors.

The painting of the AIDA ships also provides a tasteof what travellers can expect on board: More than 10,000 works of art are foundon the AIDA ships. In public spaces you will find numerous works by importantartists of international standing, others by up-and-coming young artists fromall over Germany. These include Moritz Götze, James Rizzi, Ottmar Hörl, artistsgroup MARFA, to name just a few. All the while, the numerous pictures,sculptures, woven pieces and painting are skillfully integrated into the ship’sinterior. Art treasures await the viewer at all possible and seeminglyimpossible places for a dialog – whether in the staircase, at the reception, inthe spa area or in the officers’ mess.

AIDA Cruises has succeeded in meaningfully combiningbusiness and art with the art collection on board AIDA ships. For eight yearsnow, AIDA has been successfully operating the now ten floating art galleries onits ships. The fixed inventory of exhibits on board comprises up to 2,000 worksof art per ship from 45 different artists valued from 120 euros up to 200,000euros. The art on offer is curated by AIDA itself and provides collectors andnewcomers alike an attractive offer. All genres of contemporary art are to befound, including paintings, drawings, printed graphics, sculpture and hand-madedesigner jewelry. Academically trained staff offer the guest expert advice andconduct art auctions.

Eachyear AIDA is responsible for about 300 deliveries of art works to the ships,transports them in shock-proof rolling containers, and organizes thetransportation from the ship directly to the guest from all AIDA destinations. In addition, AIDA regularly offers special art themetrips during which guests can personally meet and experience their favoriteartist live. The artists then transform the ship into their personal studio andcreate unique works of art that subsequently can be bought at auction.

Further information to AIDA and art can be found on www.aida.de/kunst.

Rostock,19. July 2015

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