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BBC Earth and Holland America Line Ships in Groundbreaking Partnership

Award-winning BBC Earth content to connect guests with wondersof the natural world
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Seattle, Wash., Oct. 29, 2015 —Holland America Line is partnering with award-winning BBC Earth to bringworld-class fun and factual entertainment onboard its fleet of premium ships.Through the innovative and breathtaking programming that is a signature of BBCEarth, guests will be taken closer to the ocean and natural world throughgroundbreaking concerts, films, shows, children’s activities and theme cruises.

The BBC Earth program is set to roll out across Holland America Line’s fleetstarting in April 2016 and will be on all ships by September 2016.

“Holland America Line cruises are all about experiential travel and venturingto all corners of the globe, and this exclusive partnership with BBC Earth willmake that a richer, more rewarding experience for our guests,” said Orlando Ashford,Holland America Line’s president. “No one else in the cruise industry isoffering the depth of quality content that BBC Earth will bring to our ships,and we hope this program will give our guests a deeper connection to thedestinations we visit.”

A highlight of the partnership will be a live concert specially adapted for theline based on the “Frozen Planet” program, which will take guests on a journeyinto the majestic wilderness of the Polar Regions. The production will feature“Frozen Planet” footage and be accompanied by live musicians, making it a feastfor the senses.

On all ships, guests will also be able to enjoy enriching activities includinga game show uncovering the weird, wonderful and obscure in our natural worldand BBC Earth theater screenings with special introductions by the film crewbehind the programs.

Junior cruisers can get in on the adventure as well with an on-board explorertrail, fun workshops, and BBC Earth animal and dinosaur fact shows. They willeven have the opportunity to try their hand at being a journalist.

Guests who want a deeper BBC Earth experience can join a featured theme cruisethat will include access to the creators of your favorite BBC Earth shows whoshare their behind-the-scenes stories of how the programs are made and conductmaster classes in their craft. Younger guests will also have the opportunity tohave film workshops with the BBC Earth YouTube team. Featured cruise dates willbe announced at a later time.

Mat Way, Commercial Director Live Entertainment for BBC Worldwide added, “BBCEarth exists to inspire people with the incredible wonder of the natural worldand it’s exciting to partner with a company like Holland America Line thatshares our vision. Working creatively with BBC Earth’s world class content welook forward to creating some unique, immersive and unforgettable experiencesfor Holland America Line guests of all ages.”

About BBC Earth
BBC Earth is a global factual brand which seeks to inspire audiences in the UKand worldwide with the most incredible sights, stories and characters from thenatural world. Commercially and internationally the brand is managed by BBCWorldwide, the commercial arm of the BBC. Since launch the brand has grownacross multiple platforms including branded blocks on television, live events,social media, visitorattractions, theatrical releases for cinema andgiant screen films and online on BBC.com.BBC Earth began its global rollout in 2015 by launching new linear channels internationally that are dedicatedto bringing audiences premium factual content.

For more information about Holland America Line, consult a travel professional,call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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