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Delicious! Tim Mälzer cooks for AIDA

AIDACruises gets famous German TV chef on board for a fleet-wide culinarycollaboration<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

The cruise company AIDA Cruisesis launching a new, fleet-wide collaboration with the famous German TV chef andmulti-gastronome Tim Mälzer. In future, he will create truly special culinaryexperiences for guests on board the AIDA ships and take them on a culinaryjourney.

The collaboration will belaunched on board the new flagship AIDAprima. In the new cooking studio, whichwill be unveiled for the first time on board AIDAprima, cooking will become anadventure on every cruise. Here guests can get hands-on, or experience culinaryhighlights from and with famous chefs during workshops and shows. One highlightwill be the Tim Mälzer cookery school. A cookery school will also be offeredfor children, in which the little ones will learn plenty of useful facts abouta balanced diet and food science. To this end, Tim Mälzer will also use hisexpertise gained from the “KLASSE, KOCHEN!” (“Class Cooking!”) initiative forcooking in schools. The popular TV chef will be on board AIDAprima for thecookery schools on selected dates.

Felix Eichhorn, President of AIDACruises, is certain: “We think that AIDA and Tim Mälzer are a perfect match.Tim Mälzer is famous for forging new and unconventional paths. This is alsowhat makes AIDA stand out. Our collaboration underscores the innovativeAIDAprima restaurant concept, which represents a culinary diversity hithertounseen and which will give our guests even more options for enjoying their veryown personal culinary journey.”

Tim Mälzer explains: “I lookforward to the collaboration with AIDA. What particularly appeals to me isdeveloping recipes which once more underscore the uniqueness of this travelexperience for the guests, and which are based on the use of fresh ingredientsof the highest quality.” Here he will remain true to his motto that good fooddoesn’t have to be complicated in order to be delicious.

Tim Mälzer’s creations will alsobe integrated into the restaurants of the AIDA ships. The highlight here isthat guests can try one of Tim Mälzer’s dishes every day. This concept will beintroduced incrementally on board the AIDA ships, and a Tim Mälzer corner willbe integrated. Each evening the guests can enjoy a special flavor experiencecreated by this famous chef specially for AIDA. There is a different recipe foreach day of the week.

Tim Mälzer is one of Germany’smost popular TV chefs. He is also an author, show master and restaurant owner,including the Bullerei in Hamburg. With his direct and straightforward style,he cooks his way into the hearts of his viewers and guests. His first TV show, “Schmecktnicht - gibt’s nicht!” (“There’s no such thing as bland!”) on Germany’s VOXchannel, received the 2006 GOLDENE KAMERA Award, Germany’s publicly nominatedTV award. His cookery books are equally successful. As the kitchen chef on theDas Erste channel, Tim Mälzer inspired viewers with his delicious, balancedrecipes in “Tim Mälzer kocht!” (“Tim Mälzer cooks!”), and ever since has beenshowing audiences how simple cooking can be. In his documentary “Lebensmittel-Checkmit Tim Mälzer” (“Food inspection with Tim Mälzer” on the ARD channel, heinvestigates Germans’ eating habits in an entertaining and informative way. TimMälzer’s most recent TV appearance was as a juror on the prime-time show “TheTaste” (the Sat.1 channel). He is currently celebrating his comeback on Voxwith his new cookery show, “Kitchen Impossible.”

AIDAprima will celebrate itspremiere season from April 2016. This in many ways unique cruise ship offersmore room, more variety, more individuality than ever before. With itsmultifaceted world of experiences, the ship itself is the fair-weatherdestination – 365 days a year. AIDAprima’s home port will be Hamburg. Fromhere, it will sail from the hanseatic city to Europe’s most exciting cities.Its total of 12 restaurants and three snack bars will serve specialties from 24national and international cuisines.

Rostock, February 11, 2016

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