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Top Holland America Group Executives Kruse, Ashford and Meadows Join Seattle’s Community Leaders in American Cancer Society’s ‘Real Men Wear Pink’ Campaign

Month-long October event supports Making Strides Against Breast Cancer

Seattle, Wash., Oct.10, 2016 — Holland America Group Chief ExecutiveOfficer Stein Kruse, Holland America Line President Orlando Ashford andSeabourn President Richard D. Meadows are joining a distinguished group ofSeattle community leaders for America Cancer Society's "Real Men Wear Pink" eventduring the month of October.

In addition to raisingfunds and awareness, the campaign asks the participants to wear pink or "pinkout" their organization every day in October, which is National Breast CancerAwareness Month. More information can be found at MakingStridesWalk.org/RealMenSeattleWA.

"Weare honored to be among an incredible group of male leaders in the Seattlecommunity who were invited to join the fight against breast cancer in such aunique and effective campaign," said Kruse. "Sadly, breast cancer is a diseasethat affects nearly everyone in some way so it is a privilege to participate in‘Real Men Wear Pink.' Events like this give us hope that one day soon we willlive in a world without cancer."

The AmericanCancer Society is oneof six international cancer organizations that are supported by Holland AmericaLine's "On Deck for a Cause" shipboard giving program, also including the CanadianCancer Society, Cancer Council Australia, Cancer Research UK, Deutsche Krebshilfe(German Cancer Aid) and KWF Kankerbestrijding (Dutch Cancer Society).

AboutMaking Strides Against Breast Cancer

Making Strides Against Breast Cancerwalks are the largest network of breast cancer awareness events in the nation,uniting communities with a shared determination to help free the world from thepain and suffering of breast cancer. Walk participants raise critical fundsthat enable the American Cancer Society to underwrite innovative research, providefree information and support to anyone touched by breast cancer, and helppeople reduce their breast cancer risk or diagnose it early when it's mosttreatable.

AmericaCancer Society

TheAmerican Cancer Society (ACS) is a nationwide, community-based voluntary healthorganization dedicated to eliminating cancer as a major health problem. InWashington state, ACS has offices in Seattle, Tacoma and Everett. Last year,the ACS of Washington funded 24 of the best and brightest Washingtonresearchers (including the University of Washington and Fred Hutchinson CancerResearch Center) conducting groundbreaking cancer research. More than 12,800 Washingtonresidents received assistance in 2015 and 3,793 received breast and coloncancer screenings through ACS's CHANGE Grant program. For more information,visit cancer.org.

For more information about Holland AmericaLine, consult a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) orvisit hollandamerica.com. Formore details about the award-winning Seabourn fleet, or to explore theworldwide selection of Seabourn cruising options, contact a professional traveladvisor, call Seabourn at 1-800-929-9391 or visitseabourn.com.

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About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 115-day itineraries, the company's cruises visit all seven continents with highlightsincluding Antarctica explorations, South America circumnavigations and exoticAustralia/New Zealand and Asia voyages; four annual Grand Voyages; and popularsailings to the Caribbean, Alaska, Mexico, Canada/New England, Bermuda, Europeand the Panama Canal. The line currently has a new 2,650-guest ship, msKoningsdam, delivered in April 2016, as well as a second Pinnacle Classship, ms Nieuw Statendam, due fordelivery in November 2018.

The company recently announced$300 million in brand enhancements to secure its position as the leader inpremium cruising. Fleetwide, the ships feature innovative initiatives and adiverse range of enriching experiences focused on destination immersion andpersonalized travel. Guests can expand their knowledge on board at an America'sTest Kitchen shipboard culinary show, Explorations Café, powered by The NewYork Times, and Digital Workshop powered by Windows. Outstanding entertainmentfills each evening at venues including Lincoln Center Stage, Billboard Onboardand B.B. King's Blues Club. The dining experience can be savored at a varietyof restaurants with menus that feature selections from Holland America Line'sesteemed Culinary Council that comprises world-famous chefs who design dishesexclusively for guests.




CONTACT:

Sally Andrews

PHONE:

800-637-5029

EMAIL:

pr@hollandamerica.com



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