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Holland America Line’s Denella Ri’chard Named Among Legacy Miami’s 50 Most Powerful and Influential Black Business Leaders

Cruiseline's senior director of trade communications and engagement recognized amonga who's who of top influencers in South Florida's African American community

Seattle, Wash., June 5, 2018 —Holland America Line's Denella Ri'chard, senior director of tradecommunications and engagement, was named as one of Legacy Miami's 50 MostPowerful and Influential Black Business Leaders of 2018. Ri'chard, who also isa member of the cruise line's Sales Leadership Team, was recognized at a galaevent Saturday, June 2.

The honorees will be profiled in the Legacy Miami and Legacy South FloridaPower issues inserted in the Miami Herald and Sun-Sentinel.

"Denella continues to shine as an influential leader within the AfricanAmerican community and also the Holland America Line organization," saidOrlando Ashford, president of Holland America Line. "With her go-getter outlookand passion for making a positive impact both professionally and personally,it's no surprise others see how deserving she is of this recognition.Congratulations to Denella on this honor."

Ri'chard earned the distinction for her dedication to the South Floridacommunity where she resides. She does fundraising and volunteer work forSeafarer's House and volunteered with The Greater Fort Lauderdale Chapter ofJack and Jill of America, Inc. teaching oratorical skills to high schoolstudents. She is a former board member of The Boys & Girls Club of GreaterMemphis.

Ri'chard sits on the Allied Marketing Committee and is an active member ofAmerican Society of Travel Agents and Cruise Lines International Association,where she sits on the Trade Relations Committee.

"To be selected as one of Legacy Miami's 2018 class of powerful and influentialbusiness leaders in the South Florida community is truly an honor," saidRi'chard. "It is with pride and a spirit of gratefulness that I say thank youto Legacy Miami for including me in this distinguished group."

Most recently, Ri'chard was recognized as one of the 25 Influential Black Womenin Business by The Network Journal, an award-winning business magazine forAfrican American professionals, corporate executives and business owners.

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AboutHolland America Line [a division of Carnival Corporation and plc (NYSE:CCL and CUK)]
Holland America Line's fleet of 14 ships offers more than 500 cruises to morethan 400 ports in 98 countries, territories or dependencies around the world.From shorter getaways to 113-day itineraries, the company's cruises visit allseven continents, with highlights including Antarctica explorations, SouthAmerica circumnavigations, Cuba cruises and exotic Australia/New Zealand andAsia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.The line welcomed Koningsdamin 2016 and has a second Pinnacle-class ship,Nieuw Statendam, tobe delivered in December 2018. A third Pinnacle-class ship will be delivered in2021.
The company is undergoing $300 million in brand enhancements to secure itsposition as the leader in premium cruising. Fleetwide, the ships featureinnovative initiatives and a diverse range of enriching experiences focused ondestination immersion and personalized travel. Guests can expand theirknowledge through an exclusive partnership with O, The Oprah Magazine; duringan America's Test Kitchen show; at Explorations Café presented by The New YorkTimes; and by taking a Digital Workshop powered by Windows. Outstandingentertainment fills each evening at venues including Lincoln Center Stage,Billboard Onboard and B.B. King's Blues Club. The dining experience can besavored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council, comprising world-famous chefswho design dishes exclusively for our guests.

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