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Holland America Line President Orlando Ashford Named to Black Enterprise Magazine's 2017 Most Powerful Executives in Corporate America List

Distinguished list shines a spotlight onAfrican American business leaders

Seattle, Wash., Nov. 28, 2017 — HollandAmerica Line President Orlando Ashford has been named to the prestigious listof executives on BlackEnterprise's 2017 Most Powerful Executives in Corporate America.The listing is featured in the November/December issue of the publication.

Ashford joins an impressive collection of executives that includesArnold Donald, CEO of Carnival Corporation, the world's largest cruise companyand parent of Holland America Line, as well as Julia Brown, chief procurementofficer for Carnival Corporation.

"The Black Enterprise Most Powerful Executives in CorporateAmerica is a who's who of prominent African American leaders who are vital tothe management of corporations with significant U.S. operations," said Earl G.Graves, Jr., president and CEO, Black Enterprise. "Orlando's leadership hasinitiated a successful and ongoing reinvigoration of the Holland America Linebrand by redefining the onboard experience and embracing a responsibility tohelp shape the perspectives people gain from travel."

"I am humbled by the recognition given to me by Black Enterprisemagazine, and it is a privilege to be honored among such a distinguished groupof recipients," said Ashford. "I am a firm believer that travel opens minds,builds connections and inspires shared humanity between our guests, employeesand the many cultures we explore around the world. This is our guidingprinciple and it is increasingly important for us all to foster a greaterunderstanding of our differences and become ambassadors for each other."

Ashford holds additional notable honors,including Savoymagazine's listof Top 100 Most Influential Blacks in Corporate America; a Travvy Award forMost Innovative Executive, Mid-sized Cruises from travAlliancemedia; the 2016Leadership Award from Bethune-Cookman University; and the 2017 StreetWiseChampion by StreetWise Partners, the only stand-alone mentoring program in thecountry that focuses on workforce development.

Ashford is an accomplished author, and his book "Talentism"addresses the global disconnect between available jobs and the millions ofeligible workers.

Ashford also is on the Board of Directors for ITT Corp., Chairmanof the Board for the Executive Leadership Council, a founding board member ofPositive Coaching Alliance's Seattle chapter and a Washington Roundtablemember. He is a Purdue University School of Technology Distinguished Alumnus.

Ashford, an active cruise industry executive, recently deliveredthe keynote addresses at the Society of American Travel Writers convention inPortland, Oregon, and the Florida-Caribbean Cruise Association's conference inMexico.

For more information,contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.

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Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all socialmedia outlets via the Online Communities quick link on the home pageat hollandamerica.com.

AboutHolland America Line [a division of Carnival Corporation and plc (NYSE:CCL and CUK)]
HollandAmerica Line's fleet of 14 ships offers more than 500 cruises to more than 400ports in 98 countries, territories or dependencies around the world. Fromshorter getaways to 113-day itineraries, the company's cruises visit all sevencontinents, with highlights including Antarctica explorations, South Americacircumnavigations, Cuba cruises and exotic Australia/New Zealand and Asiavoyages; four annual Grand Voyages; and popular sailings to the Caribbean,Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.The line welcomed msKoningsdam in 2016 and has a second Pinnacle-class ship, ms Nieuw Statendam, tobe delivered in December 2018. A third Pinnacle-class ship, due for delivery in2021, recently was announced.

The company is undergoing $300 million in brand enhancements to secure itsposition as the leader in premium cruising. Fleetwide, the ships featureinnovative initiatives and a diverse range of enriching experiences focused ondestination immersion and personalized travel. Guests can expand theirknowledge through an exclusive partnership with O, The Oprah Magazine; duringan America's Test Kitchen show; at Explorations Café presented by The New YorkTimes; and by taking a Digital Workshop powered by Windows. Outstandingentertainment fills each evening at venues including Lincoln Center Stage, BillboardOnboard and B.B. King's Blues Club. The dining experience can be savored at avariety of restaurants with menus that feature selections from Holland AmericaLine's esteemed Culinary Council, comprising world-famous chefs who designdishes exclusively for our guests.

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