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Princess Cruises Debuts New Livery Design on Majestic Princess
Chinese New Year Marks ‘Float-Out’ Celebration as New China-Destined Ship Meets the Ocean for the First Time
SANTA CLARITA, Calif.(February 8, 2016) – PrincessCruises announced today, on Chinese New Year, that MajesticPrincess, the first cruise ship built and designed specifically for theChina market will also be the first ship in the fleet to debut an elegant newlivery design featuring the company’s iconic logo. The new livery designwill roll out fleetwide over the next few years.
One of the mostrecognized brand logos in cruising; the design symbolizes the smooth andflowing gracefulness of ocean waves and represents the excitement and adventureof discovering the best the world has to offer on a Princess cruise vacation.The modern, sophisticated-look is designed to reinforce the premium experienceof Princess Cruises, recognized around the world as a destination leader.
“For nearly half acentury our Princess logo has represented the adventure of cruise travel aroundthe globe,” said Jan Swartz, Princess Cruises president. “Now our shipssail to more than 360 ports of call worldwide and will be instantly recognizedfrom afar. As the very first cruise ship built for China, we take great pridethat Majestic Princess is our first ship to proudly display our new livery design.”
Also today, MajesticPrincess reached a significant construction milestone when the Princess Cruisesvessel “floated out” in its building dock at the Fincantieri shipyard inMonfalcone, Italy. The occasion was marked by a traditional ceremony as theship met ocean water for the first time.
Following theItalian shipyard’s custom, the float out of a ship begins when a “madrina,” orgodmother, cuts the cord that signals the flow of sea water into the ship’sbuilding dock. Executive Vice President of Fleet Operations Keith Taylor andrecently appointed Majestic Princess Captain Dino Sagani represented PrincessCruises at the ceremony. Captain Sagani’s mother, Graziella Sagani, served asthe ship’s “madrina.”
MajesticPrincess will offer many of the same special features as RoyalPrincess and RegalPrincess, which have been so well-received. These include a dramaticmulti-story atrium serving as the social hub of the ship; an over-the-oceanSeaWalk, a top-deck glass-bottomed walkway extending 28 feet beyond the edge ofthe ship; the Princess Live! interactive studio; and a special Chef’s TableLumiere, a private dining experience that surrounds diners in a curtain oflight.
As the firstcruise ship built and designed specifically for the China market, MajesticPrincess will also feature a number of new venues and experiences created forthat market, the details of which will be revealed in the coming months.
Majestic Princesswill home-port in Shanghai and carry 3,560 guests.
Additionalinformation about Princess Cruises is available through a professional travelconsultant, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting thecompany's website at princess.com.
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About PrincessCruises:
One of the best-knownnames in cruising, Princess Cruises is a global cruise line and tour companyoperating a fleet of 18 modern cruise ships renowned for their innovativedesign and wide array of choices in dining, entertainment and amenities, allprovided with the experience of exceptional customer service. A recognizedleader in worldwide cruising, Princess carries 1.7 million guests each year tomore than 360 destinations around the globe on more than 150 itinerariesranging in length from three to 114 days. The company is part of CarnivalCorporation & plc (NYSE/LSE:CCL; NYSE:CUK).
Newsroom:
Additional mediainformation is available at princess.com/news
For furtherinformation contact:
Eva Chang, echang@princesscruises.com,661-753-1533
Brian O’Connor, boconnor@princesscruises.com,661-753-1530
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