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Holland America Line Launches Exclusive ‘Incentive Choice’ Program for Groups

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Seattle,Wash., July 21, 2015— Holland America Line is launching an exciting new program exclusively forincentive groups called “Incentive Choice.” Featuring acomprehensive package of valuable amenities and preferential pricing, IncentiveChoice makes corporate group travel the ultimate reward fororganizations seeking to motivate their teams.

Inaddition to special group pricing with attractive savings in suites, verandahsand staterooms, Incentive Choice offers a selection of rich amenities that willenhance the cruise experience for the entire group.

“Indeveloping Incentive Choice, we responded to our trade partners who asked usfor flexible policies and generous amenities for their incentive-focusedgroups,” said Eva Jenner, vice president of North America sales for HollandAmerica Line. “We also employ a dedicated charter and incentive team thatprovides detailed attention to every group, resulting in a program packed withvalue that delivers a memorable experience.”

IncentiveChoice amenities feature a beverage package that includes unlimited fountaindrinks, Explorations Café nonalcoholic coffees and a complimentary bottle ofhouse wine with dinner each night.

Inaddition, incentive groups can choose two of the following options: bon voyagesparkling wine, bon voyage canapés, bon voyage chocolate-dipped strawberries ora complimentary photo. Also included in the incentive package is a choice ofone of the following options: one dinner in the Pinnacle Grill per guest, a100-minute Internet package or a one-hour group cocktail party with hot horsd’oeuvres.

“IncentiveChoice provides a high level of personalization, so we have the ability tocustomize special meetings, amenities and shore excursions for each group,”said Jenner. "For example, we can arrange a private cooking demonstrationin our unique Culinary Arts Center with our executive chef. It’s a fun way forthe group to bond while learning about Holland America Line’s five-starcuisine."

Whetherrewarding a sales division for achieving its target or top clients for theirloyalty, Holland America Line provides a unique setting and elegantambiance to enable organizations to thank those who deserve the ultimate recognition.

Formore information about Holland America Line’s Incentive Choice program or toorder the new brochure, contact an incentive sales travel professional, call800-445-3731/206-626-9177 or visit www.hollandamerica.com/corporateIncentives.

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About Holland AmericaLine [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line’s fleet of 15 ships offers more than 500cruises to 415 ports in 98 countries, territories or dependencies. One- to 110-day itineraries visit all sevencontinents and highlights include Antarctica, South America, Australia/NewZealand and Asia voyages; four annual Grand Voyages; and popular sailings toports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and the PanamaCanal. The line currently has anew 2,650-guest ship, ms Koningsdam, on order for delivery in April 2016from Fincantieri shipyard, as well as a second Pinnacle Class ship due fordelivery in November 2018.

Fleetwide, the company features Signature of Excellenceenhancements, a commitment totaling more than $500 million, that showcase theCulinary Arts Center presented by Food & Wine magazine — a state-of-the-artonboard show kitchen where more than 60 celebrated guest chefs and culinaryexperts provide cooking demonstrations and classes — Explorations Café poweredby The New York Times, Digital Workshop powered by Windows, teens-only activityareas and all-new stateroom amenities highlighted by flat-panel TVs and plushEuro-top Mariner’s Dream Beds.

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