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Carnival Celebrates First Anniversary Of ‘Onboard With You’ Trade Support Platform With Ad Campaign, Agent Contest and 100-City Tour

MIAMI(September 12, 2016) – Carnival Cruise Line is celebrating the first year ofits "Onboard with You" trade support platform with a new trade ad campaign,travel agent contest and 100-city tour hosted by the line's sales team.

Thenew "Together We're Better" ad campaign celebrates the importance of the strongpartnership between Carnival and the travel agent community. Ads will runin various trade publications starting today.

The"Onboard with You Anniversary Contest" gives agents the opportunity to sharethe most helpful sales tip they have learned over the past year by submittingit on the line's trade Facebook page beginning today through September 18. Apanel comprised of members from Carnival's sales team will select a grand prizewinner who will receive a complimentary Carnival cruise for two in theCaribbean with balcony accommodations. A runner-up will win a $100 gift cardand 100 additional winners will receive one of the line's popular "TravelAgents Rock" t-shirts.

Carnivalis also celebrating the anniversary with a new "Together We're Better" travelpartner tour hosted by the line's business development managers in more than100 cities in North America. The tour will feature small-scale events that aredesigned to give travel partners more opportunities to engage one-on-one withCarnival's sales team while learning sales success strategies and new productinformation. The tour will conclude in March 2017.

"Weare incredibly grateful for the tremendous level of support we have receivedfrom the agent community during the first year of ‘Onboard with You' and we'relooking forward to introducing even more initiatives as part of this platformmoving forward," said Carnival's Vice President of Sales and Trade MarketingAdolfo Perez. "The anniversary contest and new ‘Together We're Better' tour aredesigned to celebrate the positive impact this platform has made in ourrelationship with agents and they reflect our continued commitment to workingwith agents to strengthen our partnership even further."

Duringthe first year of "Onboard with You," Carnival introduced its first-everFacebook page for travel agents, which has garnered more than 17,000, likes.The Facebook page is hosted by Perez and offers travel agents the opportunityto engage with him and the sales team, learn about Carnival initiatives andreceive exclusive sales leadership insight. Additionally, during theplatform's first year, the Carnival sales team hosted "Onboard with You" agentevents that attracted 5,000 participants and launched several new initiatives,including the line's commission enhancements.

Tolearn more about "Onboard with You," including the complete rules andregulations related to the anniversary contest as well as a full list of citiesincluded in the "Together We're Better" tour, travel partners may visitGoCCL.com. To follow the line's trade-dedicated Facebook page, go to # style='font-family: ,"serif"; font-size: 12pt;'>.