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Cial, Costa Cruises and Port Authority of Savona Present “Message In A Can”, a Model of Excellence for Aluminum Can Collection and Recycling
In 9 years, from 2007 to 2015, 334 tons of aluminum wererecycled from Costa ships calling at <?xml:namespace prefix="st1" ns="urn:schemas-microsoft-com:office:smarttags"?>Savona.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
A new awareness campaign for the city is presented ina collaborative effort with the Municipality of Savona, and another onsocial media.
Savona, 13th February 2016 – CIAL (AluminumPackaging Consortium), Costa Cruises and the Port Authority of Savona presented,on board the Costa Diadema, “Message ina can”, a promotion and development project for the collection andrecycling of aluminum beverage cans, under the auspices of the Ministry of the Environment and Protectionof Land and Sea.
“Messagein a can” involves three main activities: the recycling of aluminum from Costa ships calling at Savona; an awarenesscampaign created specifically for the citizens of Savona, and developed in cooperationwith the City, to donate to the city urbanfurnishings made from recycledaluminum; a campaign to enhance awareness on social media, for which the best photograph will berewarded with a Costa cruise.
Ministerof the Environment, Gianluca Galletti, said: “The project to collect and recycle aluminum cans on board ships, successfullykicked off a few years ago thanks to collaboration between CIAL and CostaCruises, has generated its environmental and economic results and benefits: concreteproof of how necessary it is to keep awareness high regarding issues involvingthe prevention of waste production in all areas, including such an important fieldas the maritime sector. This is a positive experience, to utilise as a point ofdeparture for developing an increasingly efficient system for managing waste onships, ferries and in marinas and commercial ports.”
StefaniaLallai, Sustainability and ExternalRelations Director of Costa Cruises, observed: “Thanksto cooperation with CIAL and the Port Authority of Savona, we developed aproject on board our ships that led to the recycling of 334 tons of aluminum in9 years. Our long-term objective is to extend this message of sustainability tothe entire city of Savonaand to an increasingly wider public, so that such conduct becomes everydaypractice in everyone’s life.”
Thecollection and recycling of aluminum from Costa ships in Savona began in 2007, and represents a modelof excellence in the maritime sector. About 334 tons of aluminum were recycled from 2007 to 2015. Using a 33 clbeverage can as a unit of measurement, 334 tons, equal to 27 million cans, if placed in a single row, would cover a distanceof 3915 Km, the same distance coveredby almost two seven-day cruises ofthe Costa Diadema in the Mediterranean. Always using the same parameter, 334tons of aluminum can be used, for example, to make 33,400 bicycles, 722,000 moka coffee pots, 221,000 desk lamps, or 37 coaches for high-speed trains.
Fromthe beginning of the project, the quantity of aluminum collected from Costa ships has more than doubled: from23.2 tons in 2007 to 48.6 in 2015. In addition to important environmental advantages,“Message in a can” also has guaranteed social benefits: the economic compensationfrom CIAL for the material collected is redistributed to Costa personnel who,on board the ships, are involved in the aluminum collection and compactingoperations.
“For a new and renewed development of the globaleconomy”, points out Gino Schiona, President of CIAL, “the keywords are ‘energy savings and efficient use of resources’, andthe recycling of waste will reduce the use of raw materials in all developedcountries on a regular basis. And, to explain the phenomenon there’s nothingbetter than the recycling of aluminum beverage cans, which helps save 95% ofthe energy needed to produce new metal. And this is perhaps the main messagecontained in aluminum beverage cans. A strong and important message thatinvolves participation and sharing. It also embraces the concept of environmentand social protection while also ensuring truly sustainable development andgrowth. In other words, the can as a packaging symbol is capable of reconcilingconsumer needs with respect for the environment.”
“The Port Authority of Savona is proud of thisinitiative, which is part of its policy of commitment to waste management in Savona-Vadoport area. In 2007 we implemented a certified waste separation area, that iscurrently able to stock 79 different types of waste and separate for disposaland recycling 87% of total waste produced in the port area" declared the president of the Port Authority of Savona, Gian LuigiMiazza.
Thanksto cooperation with the Municipality of Savona, Costa Cruises and CIAL willkick off “Savona, Message in a can”,a campaign to enhance awareness aimed specifically at the entire city ofSavona, with the objective of improving the separate collection of aluminum.Between 1st March and 30th June, a bill will be posted near residences andbusinesses explaining how to properly collect aluminum packaging. If in thefour months of the campaign at least 25% more aluminum is collected compared tothe same period in 2015, CIAL and Costa Cruises will donate to Savona three benches made with recycled aluminiumto furnish one of the city’s parks.
Finally,the shared commitment of Costa Cruises and CIAL will go beyond local confines andspread into the general public. From 1st March to 6th June, “Message in a can” willalso appear on social channels. Users of Instagram and Twitter will be asked toshare a photograph with the hashtag #messageinacan,based on the theme “put your message to save the planet in a can”. Whoever takesthe best picture will win a Costa cruisefor two in the Mediterranean, while each of the three special mentions willreceive a Ricicletta®, theCity Bike by CIAL made from recycled aluminum.
For additional information:
CostaCrociere
Press Office-Tel. +39 010 5483523 / +39 010 5483068 - costapressoffice@costa.it
Gabriele Baroni – Communication Director–cell. +39 3497668013 - baroni@costa.it
Press releasesand pictures available on www.costapresscenter.com
CIAL
Press Office
Gennaro Galdo – cell. +39 3351387190, t. +39 0254029212, email: g.galdo@cial.it
Daniela Bracci – cell. +39 3481341190
Info www.cial.it/costacrociere
SavonaPort Authority
Press Office - Marina Monti – Tel.+39 0198554312 Cell. +39 3316869306 -monti@porto.sv.it
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