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Kick-off of the new edition of the project “ViviAmo la Città - Sei in Piazza San Marco”

San Marco Square will bestaffed again this year by hostesses and stewards

tasked with sensitizing residents and tourists toissues regarding appropriate conduct in the piazza.

Venice, July 8 2016 – Venice Municipal Administration, the Piazza San Marco Association andCosta Cruises present the newedition of "ViviAmo la città - Sei inpiazza San Marco" ("Let's live the town - You're in Piazza San Marco"), aproject to sensitize residents and tourists to improve the quality andpreservation of Piazza San Marco andthe surrounding area in Venice.

From 11 am to 7.30 pm each day starting 9 July through the end ofSeptember 2016, the San Marco Guardians, a team of at 20 hostesses and stewards,will be on duty in Piazza San Marco. Their job is to provide qualityinformation service to the people visiting the square. Furthermore they willcheck the respect of basic rules of civilized conduct, based on the provisionsof the municipal regulation in force, and offer first assistance in case ofneed.

"We are pleased to see thereturn of 'San Marco Guardians' to preserve Piazza San Marco and welcometourists visiting the square every day. It is an important initiative that MayorLuigi Brugnaro has always supported. Venice Municipal Administration iscommitted to maintain jobs generated by the cruise industry: this initiativedemonstrates how public-private synergy can give excellent results, even intourism management. Special thanks to Piazza San Marco Association and CostaCruises, that confirms its interest for our city, "- said Paola Mar, TourismCouncilor of Venice Municipal Administration.

"The ‘San Marco Guardians' project wants to be a concrete answer tothe issues regarding the appropriate conduct that Piazza San Marco deserves. Inview of many words spent on hit-and-run tourism in Venice and itssustainability, the Piazza San Marco Association counted on the tangible SanMarco Guardians initiative, thanks to the sponsorship of Costa Cruises and thesupport of the Venice Municipal Administration. We hope that in the futureguardians can become a constant and institutionalized presence in the city ofVenice. " - said Alberto Nardi, Chairman of Piazza San MarcoAssociation.

"We are delighted to be taking part in this project once again togetherwith the local associations and institutions. Venice is a wonderful city and weare confident that this initiative will help to make it even more beautiful."stated Gabriele Baroni, Communication Director ofCosta Cruises.

The "San Marco Guardians" will deliver information aboutmain conduct standards and tourist information for the area. Hostesses andstewards will also inform Metropolitan Police Headquarters of any violations ofmunicipal rules they discover when on duty.

The "San Marco Guardians", recognizable by theirorange sweaters, speak a number of foreign languages so they can communicatewith visitors to Venice from all over the world. Before entering the servicethey received adequate training by the Metropolitan Police and TourismManagement Office of Venice Municipal Administration.


For additional infortmation:

Venice Municipal Administration
Press Office – Tel +39 0412748290 - ufficio.stampa@comune.venezia.it

PiazzaSan Marco Association

Presidente, Alberto Nardi, Cell. +393482727911 presidenza@associazionepiazzasanmarco.it

Costa Cruises

Press office- Tel. +39 010 5483523 / 0105483068 - costapressoffice@costa.it

Gabriele Baroni – Communication Director –cell. +39 3497668013 - baroni@costa.it

Davide Barbano – Media Relations Manager –cell. +39 334 6525216 – barbano@costa.it

Press releases and photos available at www.costapresscenter.com

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