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New dream role for Emma Schweiger: Godmother of AIDAprima

Splendidchristening ceremony in the home port of Hamburg as the highlight of thisyear’s Hamburg Port Anniversary. <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

The well-known young actress EmmaSchweiger will christen AIDAprima, the new flagship of AIDA Cruises, as part ofthe 827th HAMBURG PORT ANNIVERSARY on May 7, 2016. Germany’s leading cruisecompany made the announcement on March 11, 2016, during the ITB in Berlin. EmmaSchweiger greeted all guests via video message that is also posted at www.aida.de/neuegeneration.The 13-year-old has already captivated millions of people with roles in hitmovies such as Rabbit Without Ears (“Keinohrhasen”), Rabbit Without Ears 2(“Zweiohrküken”), “Kokowääh” and Head Full of Honey (“Honig im Kopf”).

“Emma is perfect for the role ofAIDAprima godmother. She is an unparalleled embodiment of the young, fresh,unconventional attitude towards life that the AIDA brand stands for. With hernaturalness and zest for life, she is a delight to many people in Germany,regardless of their age,” says Felix Eichhorn President AIDA Cruises.

“I am so happy to have the chanceto be godmother of this super cool ship. I think that no matter your age,everybody should be able to do what they think is most fun especially onvacation – without stress and obligations. And that is exactly what I can do onAIDAprima,” says godmother Emma Schweiger.

Under the motto “Experience thechristening of the year!”, AIDA Cruises is presenting its new flagshipAIDAprima and the diversity of the vacation options with numerous activities onshore and on the water as the main sponsor of the 827th HAMBURG PORTANNIVERSARY from May 5–8, 2016.

AIDAprima will be entering theHamburg port accompanied by sister ship AIDAaura in the early morning hours onMay 7, 2016. For port anniversary visitors, who would like to see AIDAprima upclose, AIDA Cruises is offering a free shuttle boat from Binnenhafen Süd [SouthInland Port] (floating pier near Baumwall) to the berth at the SteinwerderCruise Center on the day of the christening.

At about 8 p.m., AIDAprima willleave the Steinwerder Cruise Center for the Elbe Philharmonic Hall, where itwill heave to before joining AIDAaura in front of the Harbor Piers (Landungsbrücken)for the christening ceremony.

At exactly 10 p.m. astunning light show on board AIDAprima will usher in the christening ceremony.Emma Schweiger accompanied by Captain Detlef Harms will christen AIDAprima atabout 10:15 p.m. The subsequent AIDA fireworks display will turn the night skyover the Elbe into a glittering sea of color.

After a little cruisearound the harbor, AIDAprima will bid farewell to Hamburg and the city’s guestsand set off on a 7-day voyage to the most beautiful cities in Western Europe.

AIDA Cruises is alsogoing to broadcast the christening live online for everybody not able to be inHamburg for the event. The christening will also be broadcasted abord the AIDA ships. Additional details will be announced shortly.

For currentinformation about AIDAprima, see www.aida.de/neuegeneration. All offers fromthe AIDA vacation world can be booked via www.aida.de, travel agencies, or theAIDA Customer Center at +49 (0) 381 / 20 27 07 07.

Berlin/Rostock, March11, 2016

About Emma Schweiger:

Her first major filmdebut came in 2007 at the age of five when she starred in one of the mostsuccessful German films, Rabbit Without Ears (“Keinohrhasen”). In 2009, shealso played in the sequel Rabbit Without Ears 2 (“Zweiohrküken”). Emma Schweigerhad her first role in 2011 in the film “Kokowääh”. The Sequel “Kokowääh 2” cameout in movie theaters in 2013. She celebrated her biggest success to date in2015 with the film “Head Full of Honey” (Honig im Kopf) alongside DieterHallervorden. The children's film “Conni & Co.” also comes out this year. Butthe young actress has also already successfully demonstrated her talent as ahost in several TV shows.

About AIDA Cruises:

AIDA Cruises is oneof Germany’s fastest growing and most economically successful tourismbusinesses and currently employs around 7,000 people from 40 countries. Ofthese employees, 6,000 work on board and 1,000 work at the company headquartersin Rostock and Hamburg. AIDA operates and markets one of the world’s moststate-of-the-art and environmentally friendly fleets with 10 cruise ships. Theships are operated in compliance with the highest international quality,environmental, and safety standards. By 2020, the AIDA fleet will expand to 14ships.

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