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Carnival Further Enhances Travel Agent Engagement With Formation of New Trade Events Team
Expands Commitment to Trade Event Presence in2015 and 2016 <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
MIAMI (July 16, 2015) – Carnival Cruise Line isfurther enhancing its commitment to travel agent engagement by expanding itstrade sales and marketing team to include a dedicated events team within theorganization.
The formation of the new trade events team willsignificantly expand the line’s presence at cruise industry tradeshows,conferences, agent trainings and recognition events.
“Our sales team is on track to reach 40,000 travelagents through Carnival Conversations and other industry events by the end ofthe year,” said Carnival’s Vice President of Trade Sales and Marketing AdolfoPerez. “By creating a team dedicated to trade events and programs, we’refurther bolstering our already strong presence at these types of agent eventsand engaging with thousands of agents each year.”
To lead this new effort, Carnival has named MiaLandrin as trade events and programs manager, responsible for overseeing theline’s expanded agent interaction. Landrin reports to Meegan Broussard,Carnival’s director of trade marketing and sales communications.
An accomplished events and marketing specialist,Landrin brings more than 15 years of event experience to her new role and hasled highly visible initiatives including NASCAR sponsorships and brand-buildingopportunities for M&M’s/Mars Inc. as well as cause-related marketing forBig Brothers Big Sisters of Miami. Most recently, she served as Carnival’sbrand manager for youth activities, responsible for developing and programmingactivities for the line’s on-board teen program.
For additional information regarding Carnival’strade events, travel agents may visit GoCCL.com.
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About Carnival Cruise Line
Carnival, a unit of CarnivalCorporation & plc (NYSE/LSE: CCL; NYSE: CUK),is "The World's Most Popular Cruise Line®" with 24 ships operatingthree- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,Hawaii, Canada, New England, Bermuda, Europe, Australia, New Zealand and thePacific Islands. The company currently has two 133,500-ton ships on order- Carnival Vista, scheduled to enter service in 2016, and an as-yet-unnamedvessel set to debut in 2018.
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