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Princess Cruises Introduces Industry-First Destination Partnerships to Create Exclusive and Authentic Shore Experiences
“Global Partners + Local Experts” is Newest Addition to Line’s “Come Back New Promise” Offering Innovative and Meaningful Product Enhancements
SANTA CLARITA, Calif. (March 15, 2016) - PrincessCruisesannounced today an unprecedented destination initiative that combines thecruise line’s deep destination expertise with a groundbreaking collaborationwith local experts in key regional cruise destinations, designed to provideguests with the most meaningful, authentic and exclusive experiences ashore.Debuting in regions throughout the world, Global Partners + Local Experts willlaunch this summer and feature partnerships with Cruise Europe, Cruise Balticand MedCruise. <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
The Global Partners+ Local Experts programis the first of its kind in the industry, and is yet another element of thecompany’s recently announced “Come BackNew Promise”featuring a multi-million-dollar array of new product innovations offeringguests enriching vacation experiences by connecting them with differentcultures and each other in unique ways.
The innovative partnership aims to inspirethe line’s guests by sharing the passion and pride the company’s port partnershave for their destination, while taking full advantage of the suggestions andcreativity of those partners who know the destination best. GlobalPartners + Local Experts will feature exclusive destination content andshore experiences designed in partnership with a network of local experts tohighlight the most authentic and inspiring experiences in each port. Theexperts include partners from ports, tourism boards, tour operators and portagents.
A special feature of the program is thefilming of the individual partners sharing their thoughts, experiences andrecommendations about the places they call home. The footage will be used in anumber of interesting ways including before the cruise on direct e-mails aswell as onboard for port enhancement presentations.
Here are some examples of footage used inpre-cruise direct e-mails:
Experience Glasgow:
Meet AndrewHemphill, the Port Director for Greenock, the port for Glasgow. Andrew ispart of the Cruise Europe team and one of the line’s Glasgow localexperts. A lifelong Glaswegian, Andrew describes his favorite place,Glasgow Cathedral. Viewhere.
ExperienceHelsinki:
Meet Kim andJan Long, tour operators in Helsinki. They are part of our Cruise Balticteam and are Helsinki local experts. Kim and Jan are brothers, and are the headof a multi-generational family-owned tour company with over 20 years of local experience.Viewhere.
ExperienceFlorence/Livorno:
Meet GiovanniSpadoni the Commercial Director of the port for Liovorno. Giovanni is part ofour Med Cruise team and one of our Tuscan regional experts. Giovanni describeshow Livorno is the gateway to many places and experiences: Viewhere.
A full videoplaylist is available here.
In addition to the film project the programwill include a number of other destination-based elements including localspeakers; exclusive guest experiences in port; new tour programs and tours;partner port guides and walking maps; new port welcome and departureexperiences; and an insider’s guide including “cool things” made in each port.
“Our research has revealed that our guestswant to authentically connect with the destination, people and culture,” saidJan Swartz, president of Princess Cruises. “And while Princess has always beena destination leader, this is a powerful new way to showcase our expertise byenhancing the guest experience in each port both before and during the cruise.Through engaging stories from people who live there, exclusive guestexperiences and expert recommendations, we want to inspire our guests and helpthem create lifelong memories.”
The cruise line’s first new destinationpartnerships are with the three leading port and cruise associations in Europe.Cruise Baltic is the partner for Regal Princess Scandinavia & Russiacruises, Cruise Europe is the partner for Caribbean Princess British Islescruises, and MedCruise is the partner for Royal Princess Mediterraneansailings. All three programs will debut during the upcoming 2016 summerseason.
Additional information about Princess Cruisesis available through a professional travel consultant, by calling1-800-PRINCESS (1-800-774-6237), or by visiting princess.com/onboard.
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AboutPrincess Cruises:
One of thebest-known names in cruising, Princess Cruises is a global cruise line and tourcompany operating a fleet of 18 modern cruise ships renowned for theirinnovative design and wide array of choices in dining, entertainment andamenities, all provided in an environment of exceptional customer service. Arecognized leader in worldwide cruising, Princess carries 1.7 million guestseach year to destinations around the globe ranging in length from three to 114days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL;NYSE: CUK).
Newsroom:
Additionalmedia information is available at princess.com/news.
For further information contact:
Brea Burkholz, bburkholz@princesscruises.com, 661-753-1542
Brian O’Connor,boconnor@princesscruises.com, 661-753-1530
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