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Holland America Line Partners with Seattle Mariners to Honor US Military Service through ‘Salute to Those Who Serve’ and to help Strike Out Cancer with ‘K’s for Kids’

Hometown Cruise Line SupportsCommunity Outreach Programs and Seattle Mariners

Seattle, Wash., June 30, 2016 — Through anexpanded partnership with the Seattle Mariners, Seattle's hometown cruise lineis now the presenting sponsor of the "Salute to Those Who Serve" on-fieldrecognition program honoring some of the men and women of the United StatesMilitary. And for the third season in a row, each strikeout thrown by a SeattleMariners pitcher during a home game earns a donation from the cruise line toSeattle Children's Hospital under the "Holland America Line K's for Kids"program.

"HollandAmerica Line is proud of our ongoing partnership with the Seattle Mariners, andthis season we've increased our support of their community outreach programs,"said Orlando Ashford, president of Holland America Line. "Our two organizationsshare a like-minded commitment to giving back in the region, and together wecan continue to make a difference in our community."

For the past sixyears, Holland America Line and the Mariners have maintained a partnership that, in addition to a corporatesponsorship, has included community-based programs.The cruise line willcontinue to sponsor Get Well Tours with visits to area hospitals by Marinersplayers, "K's for Kids" benefitting Seattle Children's Hospital and add a newcomponent with the "Salute to Those Who Serve" recognition event.

‘HollandAmerica Line K's for Kids' Donation Program

Underthe "Holland America Line K's for Kids" program, for each strikeout recorded bya Mariners pitcher at a home game throughoutthe season, the cruise line will make a cash donation to Seattle Children'sHospital. In 2015, Ashford recognized the Mariners strikeoutsat home by presenting a check to the hospital for $25,000 on Fan AppreciationNight.

"Salute to Those Who Serve" Military Program

At 26 Mariners home games this season, the "Salute to Those WhoServe" program will honor some of the men and women from variousbranches of the United States Military. During Fridayand Sunday games, a member of the military (active, reserve, veteran orretired) is recognized on-field for his or her service to our country. Eachhonoree will receive four tickets and one parking pass to the game. HollandAmerica Line is the presenting sponsor of this program.

Holland America Line Get Well Tours

HollandAmerica Line is the presenting sponsor of the Seattle Mariners Get Well Tours,which includes visits to area hospitals by Mariners players and the MarinerMoose. During these visits children and veterans receive photos and autographsand a Holland America Line branded sports bag filled with Mariners- andbaseball-related items such as replica baseballs and a stuffed Moose.

Holland America Line Fan Appreciation Night

HollandAmerica Line is also the presenting sponsor of the annual Fan AppreciationNight celebration at Safeco Field.Traditionally the final Friday homegame of each season, Fan Appreciation Night celebrates the community support byloyal Mariners fans with prize drawings throughout the game. As part of itssponsorship, Holland America Line provides cruise giveaways at the F.A.N.

"Holland America Line has been atremendous supporter over the past six years," said Bob Aylward, executive vicepresident of corporate business for the Seattle Mariners. "We are proud tocontinue our relationship and expand our community outreach partnership toserve the community we all call home."

In addition to several community outreach programs,Holland America Line is also the presenting sponsor of the seventh-inningstretch, as well as the named sponsor for the Seattle Mariners team postergiveaway and of each of 13 three- to 10-game home stands on radio broadcastsand stadium billboards. Attendees also can look for Holland America Linesignage in Power Alley and on the video board during Fan Grams.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Editor's note: Videos of the "Salute to Those WhoServe" program are available at # size="3">.

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About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 115-day itineraries, the company's cruises visit all seven continents withhighlights including Antarctica explorations, South America circumnavigationsand exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages;and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England,Bermuda, Europe and the Panama Canal. The line currently has a new 2,650-guestship, ms Koningsdam, delivered in April 2016, as well as a secondPinnacle Class ship, ms Nieuw Statendam,due for delivery in November 2018.

The company recently announced$300 million in brand enhancements to secure its position as the leader inpremium cruising. Fleetwide, the ships feature innovative initiatives and adiverse range of enriching experiences focused on destination immersion andpersonalized travel. Guests can expand their knowledge on board at the CulinaryArts Center, presented by Food & Wine magazine; Explorations Café,powered by The New York Times; and Digital Workshop powered by Windows.Outstanding entertainment fills each evening at venues including Lincoln CenterStage, Billboard Onboard and B.B. King's Blues Club. The dining experience canbe savored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council that comprises world-famouschefs who design dishes exclusively for our guests.

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