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Holland America Line Appoints Denella Ri’chard as Senior Director, Trade Communication and Engagement

Seattle, Wash., Feb. 12, 2016 — Holland America Line has appointedDenella Ri’chard to the position of senior director,trade communication and engagement. In this newly created role she isresponsible for supporting travel agent partners worldwide, with particularfocus on the United States and Canada. She oversees trade communications, thePartnerShips website, HAL Academy and all other internal and external trainingprograms.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

Ri’chard, who is based in Seattle, Washington, atthe Holland America Line headquarters, will report to Joe Slattery, senior vicepresident, global marketing and sales.

“Denella’simpressive sales and marketing credentials, combined with her outstandingpresentation skills, will be a tremendous asset to the Holland America Lineorganization,” said Slattery. “We’re delighted to welcome her to our team wherewe can utilize her knowledge and expertise to effectively communicate with ourtravel professional partners.”

Most recently Ri’chard was with Norwegian Cruise Linein Miami, Florida, where she was director, global product management anddirector, business development.

Prior to joining Norwegian, she was at Hilton Worldwide, whereshe was responsible for global and partnership marketing to launch the Hamptonby Hilton brand internationally.In 1999 she moved to Brussels, Belgium,to launch one of Europe’s first online travel start-up companies,Leisureplanet.

Ri’chard has a specialized Master ofBusiness Administration (MBA) degree in global enterprise management from JonesInternational University. She has a Bachelor of Arts degree in broadcastjournalism from Southern University. She also studied abroad at SyracuseUniversity in Harare, Zimbabwe.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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