Summer 2027 holidays drive P&O Cruises biggest booking week in over a decade
P&O Cruises recorded a record booking week earlier this month, driven by exceptional demand following the launch of its new summer 2027 itineraries. This was the second highest booking revenue in a seven-day period in the company’s history. The result is only surpassed by the one-off booking surge witnessed during the launch of the company’s special 175th anniversary sailings in 2011. Excluding that unique event, this marks a record-breaking milestone.
Traditional Mediterranean summer holidays were the most popular choice, indicating families are booking their peak summer holidays early to secure the best value. The majority of guests booked balcony cabins or suites, reflecting a growing preference for investing more in premium experiences.
Carnival UK and P&O Cruises president Paul Ludlow said, “This record-breaking week is testament to the fact that a P&O Cruises holiday provides extraordinary value for money, whether guests are looking for a summer holiday with family or an island-hopping exploration with friends. It’s very encouraging to see that consumer confidence remains strong and guests see the benefits of booking their cruise holidays early.”
P&O Cruises sales director Ruth Venn added: “These incredible results highlight that guests understand the value in booking early, making sure their dream holiday is firmly locked into their calendar so they can secure a great price and start the count down. We’re overwhelmed by the support our travel agent partners have shown us by getting behind our summer 2027 launch period, and it has clearly paid off with the success stories we’re hearing.
“It’s better for clients and better for business to have holidays booked further out, so it’s never been more important to encourage guests to make the most of early bird discount we’re offering and get their summer 2027 holidays secured.”
The offers of a 10% early bird discount* on Select Price holidays and 10% deposit◊ on applicable cruises are valid for new summer 2027 collection holidays booked by June 30th, 2025. Travel agents should head to www.shinerewardsclub.com for more information and toolkits including campaign details, marketing assets and leading prices.
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*Terms & conditions apply – see here
For further press information please contact:
Michele Andjel, michele.andjel@carnivalukgroup.com 07730 732 072
Jade Berry, jade.berry@pocruises.com 07467 999 381
About P&O Cruises
P&O Cruises is Britain’s favourite cruise line, welcoming guests onboard its seven ships to experience holidays with a blend of discovery, choice, relaxation and exceptional service catered towards British tastes. With a proud history spanning more than 187 years, each ship has its own appeal from family friendly or exclusively for adults with every sailing delivering each guest a holiday like never before.
With almost 200 destinations worldwide, P&O Cruises itineraries are carefully curated to inspire discovery and are varied to suit newcomers and experienced guests alike.
P&O Cruises offers its travel agent partners access to its reward and loyalty platform, Shine Rewards Club. Shine Rewards Club offers agents the chance to earn points for every Select Price booking they make for P&O Cruises. Points can be redeemed towards high street vouchers or a P&O Cruises Holiday. Shinerewardsclub.com is also a great hub for travel agents to access the latest news and learning materials from P&O Cruises.
Recent awards for P&O Cruises include:
1. Wave Awards 2024 – Best Ocean Cruise Line
2. British Travel Awards 2024 – Best Cruise Line for Family Holidays (winner) and Best Cruise Line for No-Fly Cruise Holidays (silver accreditation)
3. Best in Cruise Awards by Cruise Critic Awards 2024 – Best Cruise Line and Best for Families
4. The Travel Industry Awards 2024 by TTG - Ocean Cruise Line of the Year
The company is part of Carnival Corporation & PLC (NYSE/LSE: CCL; NYSE:CUK).