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Carnival Cruise Line Appoints Kathy Mayor as Chief Marketing Officer

MIAMI (April 21, 2016) — Following an extensive globalsearch, Carnival Cruise Line has hired Kathy Mayor as chief marketing officer.Mayor possesses wide-ranging experience in an array of marketing disciplinesincluding e-commerce, digital and loyalty marketing, customer relationshipmanagement, business development and product and brand management.

In her new role as CMO, Mayor is responsible for drivingCarnival Cruise Line's marketing strategy across a variety of platformsincluding digital marketing, e-commerce, advertising, guest loyalty and publicrelations. She will report directly to Carnival President Christine Duffy.

"We couldn't be more thrilled to have someone with Kathy'sexperience, talent and knowledge joining the Carnival family," said Duffy. "Hermulti-dimensional marketing background focused on consumer brands andexperiences make her an ideal candidate for this role."

Mayor previously worked at Las Vegas Sands Corp. wheremost recently she served as global senior vice president of strategy, CRM ande-commerce. In that role she led Sands' corporate marketing efforts inmarketing technology, data science and market research, and then led SandsChina's digital marketing, social marketing and e-commerce product management.Mayor joined Las Vegas Sands in 2008 and previously carried the titles ofglobal vice president of CRM and loyalty marketing, and executive director ofstrategic initiatives.

Prior to joining Las Vegas Sands Corp., Mayor filledleadership positions at Caesars Entertainment, McKinsey & Company andProcter & Gamble. She holds a Masters of Business Administration fromHarvard Business School and a Bachelor of Science in Management Engineeringfrom Ateneo de Manila University in the Philippines.

Mayor is married and has two children.

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About Carnival Cruise Line
Carnival, a unit of Carnival Corporation& plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular CruiseLine®" with 24 ships operating three- to 16-day voyages to The Bahamas,Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda,Australia, New Zealand and the Pacific Islands. The company currently hastwo new 133,500-ton ships on order--Carnival Vista, set to debut in May 2016,and an as-yet-unnamed vessel scheduled to enter service in 2018.

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