on board ArtLink galleries bring interaction, retail opportunity and enhanced
guest experience focused on local destination and emerging artists
Seattle, Wash., April 10, 2018 —
In advance of World Art Day, April 15, 2018, Holland America Line announces it
is developing a unique and special art experience on board its ships and on
shore during cruises. Launching this summer through partner ArtLink, the
world's leading pioneer of the international emerging art scene, the new
program will deliver a unique art experience throughout the fleet where guests
will have the opportunity to participate in a number of interactive art events;
to delve deeper into the cultures they visit by being introduced to a region's
unique art and craftwork; and to take home a genuine memento of their
experience. The program will be centered in an on-board gallery space
exhibiting works by emerging artists curated from the destinations visited by
During the launch period the galleries will feature works by a select group of
emerging international artists. The general collection will gradually be
replaced by changing exhibitions curated to reflect the regions of the world as
the ships sail the globe. An ever-changing selection of photographs,
sculptures, crafts, paintings and drawings will ensure that the collections
remain fresh and relevant, revealing stories as they are uniquely portrayed by
artists of the destinations visited. The works showcased in ArtLink galleries
will be offered exclusively to Holland America Line guests.
"As with many aspects of our onboard experience that have been elevated
successfully over the past few years, we wanted to enhance the way art was
presented on board and reflected throughout the cruises in a way that was
meaningful to our guests," said Orlando Ashford, president of Holland America
Line. "Through our work with ArtLink on our newbuilds, we connected with a
mutual passion to create an innovative art experience that was more integrated
with the places we visit. The right piece of art can be not only an incredible
souvenir for our guests but also a prominent way for them to connect
emotionally with their travels."
An ArtLink Art Concierge and Art Specialists will be on-hand to provide guests
with information and background on the works and the artists, as well as lead
them through the acquisition process, and guests will be invited to view the
pieces at cocktail parties, attend special talks, meet visiting artists and
simply enjoy the galleries independently.
Future plans with the ArtLink partnership include an onboard residency program
where guests will have the opportunity to attend live demonstrations and
hands-on workshops with the visiting artists and curators, as well as the
development of art-themed EXC Tours (shore excursions) that visit emerging
artists in their workshops and galleries ashore.
"ArtLink began by partnering with Sotheby's to change the way people consume
art and offer emerging artists opportunities to become successful. Later, we
expanded into the hospitality industry with emerging artists from 44 countries.
After working extensively in the emerging artist marketplace, this unique
partnership with Holland America Line enables us to embark on our next big
dream – to enrich the way people around the world experience art," said Tal
Danai, founder and CEO of ArtLink. "Constantly curating destination-related art
collections by promising emerging artists and bringing exclusive art, artists
and guests together in a uniquely welcoming environment will undoubtedly make
the art world accessible to more people – and at the best possible price
Artists Featured in New ArtLink Program
ArtLink already has selected some of the first international artists who will
be featured on board:
- Photographer Oleg Oprisco comes
from Western Ukraine. To ensure his idea translates from start to finish,
Oprisco often conducts extensive research and crafts the various elements
used in his photographs.
- Copenhagen-based photographer
Nikolaj Lund began his studies focusing on classical music and then segued
into photography. Fusing his two passions, he photographs musicians
interacting with their instruments in a quest to create a visual narrative
based on the emotional bond between musician and instrument.
- Based in Rhode Island, Kate
Blacklock works within the cutting edge realm of 3D art printing,
photography and painting. Her 3D ceramic works explore the power of new
technology to print clay and reinstate the long tradition of technology
explored by art.
- Photographer Kevin Best,
originally from New Zealand, reinterprets still life paintings from the
Dutch Golden Age using items from that era such as 300-year-old bronze
candlesticks, antique silverware, German jugs and "Kraak"
porcelain. Referencing many historical paintings, he creates images in 21st-century
technology, much like singing a rap piece in ancient Latin.
About World Art Day
World Art Day is an international celebration of fine art by the
International Association of Art, a nongovernmental organization working in
partnership with UNESCO and comprising artists of many disciplines. The date
was chosen in honor of Leonardo da Vinci's birthday. Holland America Line
honors World Art Day through its dedication to showcasing an eclectic and
upscale collection of museum-quality art as décor on board its 14 premium
cruise ships, with some collections exceeding four million dollars per
ship. Now, with a new retail art program being launched, guests also can
purchase top-quality pieces symbolic of the regions in which they sail.
With 22 years of experience and a leader in the emerging artist sector, ArtLink
is the company behind the formation of the market segment for artwork by young
and emerging artists. Partnering with Sotheby's in 1997, the ArtLink@Sotheby's
International Young Art Program was the cornerstone of the newly formed
marketplace. The revolutionary program held exhibitions and auctions in
Amsterdam, Berlin, Chicago, Moscow, New York, Tel Aviv and Vienna, and was
deemed by CNN in 1999 as "the most exciting development in the art market
in decades." ArtLink solidified emerging art as the largest segment of the
market in terms of transactions and participants today.
With more than 125 hospitality projects worldwide, ArtLink delivers
unparalleled curatorial abilities, operational expertise, logistical excellence
and production capabilities. Most of all, the company prides itself on its
ongoing relationships in 44 countries with diverse and talented artists,
artisans and creatives who visually realize the narratives of their cultures
and provide the art that ensures the creation of distinctive and expressive art
ArtLink is working with Holland America Line and architectural design firm
Tihany Design to conceptually develop, curate and procure many of the art
pieces aboard Nieuw
Statendam, currently under construction and due for delivery in
December 2018. ArtLink previously worked on selecting much of the art for
Holland America Line's Koningsdam.
For more information about ArtLink contact Meryl Fontek at firstname.lastname@example.org
or visit artlink.com.
The new concept will be rolled out by fall 2018 on all ships except Prinsendam. For more
information, contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.
Photos of select artists' works are available at https://www.cruiseimagelibrary.com/c/ypzpnhfk.
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America Line [a division of Carnival Corporation and plc (NYSE: CCL and
Holland America Line's fleet of 14 ships offers more than 500 cruises to more
than 400 ports in 98 countries, territories or dependencies around the world.
From shorter getaways to 113-day itineraries, the company's cruises visit all
seven continents, with highlights including Antarctica explorations, South
America circumnavigations, Cuba cruises and exotic Australia/New Zealand and
Asia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,
Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.
The line welcomed Koningsdam
in 2016 and has a second Pinnacle-class ship,
Nieuw Statendam, to
be delivered in December 2018. A third Pinnacle-class ship, due for delivery in
2021, recently was announced.
The company is undergoing $300 million in brand enhancements to secure its
position as the leader in premium cruising. Fleetwide, the ships feature
innovative initiatives and a diverse range of enriching experiences focused on
destination immersion and personalized travel. Guests can expand their
knowledge through an exclusive partnership with O, The Oprah Magazine; during
an America's Test Kitchen show; at Explorations Café presented by The New York
Times; and by taking a Digital Workshop powered by Windows. Outstanding
entertainment fills each evening at venues including Lincoln Center Stage,
Billboard Onboard and B.B. King's Blues Club. The dining experience can be
savored at a variety of restaurants with menus that feature selections from
Holland America Line's esteemed Culinary Council, comprising world-famous chefs
who design dishes exclusively for our guests.