line honored for O, The Oprah Magazine Partnership, ms
Westerdam and more
Wash., Sept. 26, 2017 — It was lucky 13
for Holland America Line when counting wins in Travel Weekly magazine's 2017
Magellan Awards. The premium cruise line received an impressive nine gold
awards in the categories of Premium Ship, Education Program, Direct Mail,
Website, three for Marketing-TV Commercial and two for Marketing
Four silver awards were earned for Advertising/Marketing, Premium
Ship-Entertainment, Premium Ship-Restaurant Design and Website.
"We are honored that the esteemed panel of industry professionals chose to
recognize Holland America Line with 13 Travel Weekly Magellan Awards," said
Orlando Ashford, Holland America Line's president. "We continue to innovate and
evolve our brand with exciting new partnerships and programming. These awards
prove that our hard work is resonating with our guests and the travel agent
Taking Top Honors at
the Magellan Awards
Holland America Line earned a prestigious gold award for Westerdam in the
Premium Ship category. The ship recently debuted major renovations that added
many new public spaces and amenities, including two firsts for the fleet:
Explorations Central, or EXC, and Rijksmuseum at Sea. Westerdam also
received the popular Music Walk venues Lincoln Center Stage and Billboard
Onboard, the intimate Gallery Bar, a reimagined Lido Market and The Retreat
area with private cabanas.
The line's partnership with O, The Oprah Magazine earned a gold for new
programming that was designed to unite the soul-stirring power of travel with
the magazine's deep commitment to connection and personal growth. Five special
theme cruises feature exclusive programming developed with the magazine's
editors, along with guest motivational speakers and one very special cruise
that included Oprah Winfrey in July 2017. Additionally, more than 300 cruises
sailing in North America throughout 2018 have a variety of inspiring and
engaging activities that bring the magazine to life on board.
Holland America Line's television spots "Why We Sail," "Carefully Crafted
Journeys" and "Music Walk" all won gold in the TV commercial category for their
messaging, vivid imagery and expression of the onboard experience. Each aired
on national cable channels.
Carefully Crafted Journeys also won gold for cruise marketing campaigns.
The campaign illustrates the care and expertise behind each and every Holland
America Line itinerary. In addition, it celebrates the breadth and depth of
ports visited on all seven continents. The campaign featured ads on national
cable television and in national print and trade publications, digital and
social outreach and a dedicated landing page for further information at whywesail.com.
PartnerSHIPS, Holland America Line's program for travel professionals, earned
gold awards in two areas: Education Program for Holland America
Line Academy and Website for the Promo Toolkit. Holland America Line
Academy is an extensive online training program that offers key courses to
allow agents to sharpen their selling skills, earn Cruise Line International
Association credits and receive graduation benefits. The Promo Toolkit enables
travel partners to create agency-branded Holland America Line marketing
materials to send to their clients.
A gold in Direct Mail was earned for the Mariner Magazine 2017 summer edition,
a high-end glossy publication for members of the line's past-guest loyalty
Holland America Line brought home a silver award in Entertainment for its BBC
Earth programming offered onboard. A highlight is "Frozen Planet Live," a
groundbreaking concert based on the BBC Earth "Frozen Planet" television series
that features live musicians playing a specially orchestrated musical score as
the images unfold on screen. BBC Earth feature cruises showcase producers,
cameramen and presenters who host master classes and question-and-answer
sessions in their field so guests can learn directly from the show's creators.
Rudi's Sel de Mer alternative restaurant earned a silver award in the Premium
Ship-Restaurant Design category. Following the success of Sel de Mer on ms Koningsdam, the
cruise line launched Rudi's Sel de Mer on six ships as a homage to its Master
Chef and culinary consultant Rudi Sodamin who created the concept. The intimate
brasserie is a pop-up in the Pinnacle Grill and serves a classic selection of
French seafood dishes with a contemporary twist.
For Advertising/Marketing, Holland America Line won silver for the 70th
Anniversary Showing Guests Alaska campaign. In 2017 Holland America Line is
celebrating 70 years of exploring Alaska. This campaign leveraged Holland
America Line's expertise in Alaska and communicated the amazing sights and the
celebratory nature of the 70th anniversary. A 70th logo
with Alaska's most iconic landmark, Denali, was the centerpiece. The logo
appears on all 70th anniversary communications and merchandise,
including the Explorer Pale Ale brewed specifically for Holland America Line by
Alaskan Brewing Company to celebrate the season. Multi-media advertising and
direct mail completed the marketing efforts.
The final silver was earned for GoHAL.com, Holland America Line's portal for
travel professionals. The comprehensive website gives travel agents all of the
tools they need to confidently and successfully learn, promote, book and plan
Holland America Line cruises for their clients.
About the Travel
Weekly Magellan Awards
Since 2008 Travel Weekly has been recognizing excellence in travel with its
annual Magellan Awards, and Holland America Line has received more than 50
awards in various categories since their inception.
The Magellan Awards honor a broad range of industry segments, including hotels
and resorts, travel destinations, cruise lines, online travel services,
airlines and airports, travel agents/agencies, tour operators and car rental
companies. Entries are evaluated by a panel of respected travel industry
professionals against standards of excellence — rather than against each other
— established by Travel Weekly, which has been published since 1958 and is
written for U.S. travel agents, tour operators, corporate travel executives and
travel industry suppliers.
information, contact a travel professional, call 1-877-SAIL-HAL
or visit hollandamerica.com.
# # # —
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America Line [a division of Carnival Corporation and plc (NYSE: CCL and
Holland America Line's fleet of 14 ships offers more than 500 cruises to more
than 400 ports in 98 countries, territories or dependencies around the world.
From shorter getaways to 113-day itineraries, the company's cruises visit all
seven continents, with highlights including Antarctica explorations, South
America circumnavigations, Cuba cruises and exotic Australia/New Zealand and
Asia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,
Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.
The line welcomed ms
Koningsdam in 2016 and has a second Pinnacle-class ship, ms Nieuw Statendam, to
be delivered in December 2018. A third Pinnacle-class ship, due for delivery in
2021, recently was announced.
The company is undergoing $300 million in brand enhancements to secure its
position as the leader in premium cruising. Fleetwide, the ships feature
innovative initiatives and a diverse range of enriching experiences focused on
destination immersion and personalized travel. Guests can expand their
knowledge through an exclusive partnership with O, The Oprah Magazine; during
an America's Test Kitchen show; at Explorations Café presented by The New York
Times; and by taking a Digital Workshop powered by Windows. Outstanding
entertainment fills each evening at venues including Lincoln Center Stage,
Billboard Onboard and B.B. King's Blues Club. The dining experience can be
savored at a variety of restaurants with menus that feature selections from
Holland America Line's esteemed Culinary Council, comprising world-famous chefs
who design dishes exclusively for our guests.