July 6, 2016
– Costa Asia announced that the cruise line will release a 4K panoramic VR
video of a cruise ship, produced by Conde Nast Traveler. The video will give
viewers an interactive onboard experience of the ship for the first time in
China's cruise industry. Costa Asia has long been an innovator in the cruise
industry and this initiative further illustrates the cruise line's continuing
commitment to innovation.
Footage for the VR video was shot on Costa Fortuna, which is also known as
"Museum at Sea". The video showcases the ship's exquisite interior decor as
well as spectacular sea views, presenting a unique sensory experience for
viewers. Different from panoramic photos widely used in previous travel
products, the 4K high-resolution and real-time stitching technology provides a
naturally smooth 720 degree panoramic view allowing the audience to experience
the thrill and luxury of a cruise without ever having boarded a ship.
Launched in 1987, Conde Nast Traveler is a market-leading travel magazine with
more than ten different editions and has
"Truth in Travel" as its motto. Besides its print, Internet and mobile outlets,
Conde Nast Traveler has cultivated a full spectrum capability in providing VR
service solutions, including high-quality content creation and integrated platform
distribution. Cooperation with the influential and high-quality magazine Conde
Nast Traveler will present new opportunities to Costa Group Asia.
"I'm proud to announce our innovative VR project in cooperation with Conde Nast
Traveler. With this groundbreaking initiative, we hope to attract more
potential passengers by sharing our "Italy at Sea" cruise experience in this
innovative way." said Costa Group Asia President Buhdy Bok. "It is our
privilege to share experience of cruise vacations with people and continue to
promote cruise culture in China. We are committed to providing passengers with innovative
and high-quality products and services." Bok concluded.
This VR video will be distributed on the official WeChat and Weibo accounts of Costa
Asia and Conde Nast Traveler. Several key online video platforms will also be
used as the video's promotional channel. In addition, the video will be used by
travel agencies for the promotion of Costa Cruise products. As the cooperative
partner of Costa Group Asia, Conde Nast Traveler will insert the QR code of
this VR video into its print publications. Consumers can scan the code
and watch the VR video by using the cover-mounted cardboard glasses for a new
What is VR?
Virtual Reality, also known as immersive multimedia or computer-simulated
reality, is a computer technology used to reproduce an environment by
simulating a user's physical experience through interaction. Virtual Reality in
its current format was popularized by Jaron Lanier and his company VPL
Research. VR is widely used in training, video games, fine arts, archaeology,
architectural design, media and other fields.
Group is the leading cruise company in Europe. The 26 ships of the brands Costa
Cruises, AIDA Cruises and Costa Asia together have a total capacity of 72,000
beds. The fleet will be further strengthened by 7 new vessels by 2020. The
company has a global workforce of 27,000 employees working onboard and in its
20 offices in 14 countries.
Costa Group is the first international cruise company
to operate homeport cruises in the China market since 2006. For the past 10 years, Costa Group holds the principle of
customer-oriented and focuses on innovation and excelsior to bring Chinese
passengers the most creative and high-quality cruise products with the flavor
of "Italy at Sea".
further inquiries please contact:
Costa Crociere S.p.A
Shanghai Representative Office
Tel: (86 21) 31357802
Hill + Knowlton Strategies, Shanghai
Tel: (86 21) 2287 1728