|Costa Group Asia Partners with Hello Kitty to Offer Themed Vacations in China|
Costa Group Asia and Sanrio Company Ltd. will enter into a two-year strategic partnership to launch the first ever Hello Kitty design tailor-made for a cruise liner
June 27, 2016—— Costa
Group Asia together with Sanrio Company Ltd. announced the launch of the first Hello
Kitty designed specifically for use on a seagoing vessel, providing exceptional
cruise vacations for Chinese passengers in the upcoming summer.
2006, Costa Group Asia became the first international cruise company to enter
the China market. The innovative spirit and intuitive understanding of what
Chinese passengers desire comes naturally to the brand, which is celebrating
its 10th anniversary in China this year. Appealing to Chinese
children and adults alike, this joint effort will further cultivate the "cruise
is the destination" concept and create a new cruise holiday experience for
passengers of all ages.
About Costa Group
The Costa Group is the leading cruise company in Europe. The 26 ships of Costa Cruises, AIDA Cruises and Costa Asia brands have a combined capacity of 72,000 beds. The fleet will be further expanded with the addition of 7 new vessels by 2020. The company has a global workforce of 27,000 employees working onboard and in its 20 offices in 14 countries.
Costa Group was the first international cruise company to operate homeport cruises in the China market, starting operations in 2006. For the past 10 years, Costa Group has upheld the principle of customer service and focuses on innovation and excellence to bring Chinese passengers the most creative and high-quality cruise products with the flavor of "Italy at Sea".
For further inquiries please contact:
Hill + Knowlton Strategies, Shanghai