Chinese New Year Marks ‘Float-Out’ Celebration as New China-Destined Ship Meets the Ocean for the First Time
SANTA CLARITA, Calif.
(February 8, 2016) – Princess
Cruises announced today, on Chinese New Year, that Majestic
Princess, the first cruise ship built and designed specifically for the
China market will also be the first ship in the fleet to debut an elegant new
livery design featuring the company’s iconic logo. The new livery design
will roll out fleetwide over the next few years.
One of the most
recognized brand logos in cruising; the design symbolizes the smooth and
flowing gracefulness of ocean waves and represents the excitement and adventure
of discovering the best the world has to offer on a Princess cruise vacation.
The modern, sophisticated-look is designed to reinforce the premium experience
of Princess Cruises, recognized around the world as a destination leader.
“For nearly half a
century our Princess logo has represented the adventure of cruise travel around
the globe,” said Jan Swartz, Princess Cruises president. “Now our ships
sail to more than 360 ports of call worldwide and will be instantly recognized
from afar. As the very first cruise ship built for China, we take great pride
that Majestic Princess is our first ship to proudly display our new livery design.”
Also today, Majestic
Princess reached a significant construction milestone when the Princess Cruises
vessel “floated out” in its building dock at the Fincantieri shipyard in
Monfalcone, Italy. The occasion was marked by a traditional ceremony as the
ship met ocean water for the first time.
Italian shipyard’s custom, the float out of a ship begins when a “madrina,” or
godmother, cuts the cord that signals the flow of sea water into the ship’s
building dock. Executive Vice President of Fleet Operations Keith Taylor and
recently appointed Majestic Princess Captain Dino Sagani represented Princess
Cruises at the ceremony. Captain Sagani’s mother, Graziella Sagani, served as
the ship’s “madrina.”
Princess will offer many of the same special features as Royal
Princess and Regal
Princess, which have been so well-received. These include a dramatic
multi-story atrium serving as the social hub of the ship; an over-the-ocean
SeaWalk, a top-deck glass-bottomed walkway extending 28 feet beyond the edge of
the ship; the Princess Live! interactive studio; and a special Chef’s Table
Lumiere, a private dining experience that surrounds diners in a curtain of
As the first
cruise ship built and designed specifically for the China market, Majestic
Princess will also feature a number of new venues and experiences created for
that market, the details of which will be revealed in the coming months.
will home-port in Shanghai and carry 3,560 guests.
information about Princess Cruises is available through a professional travel
consultant, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the
company's website at princess.com.
One of the best-known
names in cruising, Princess Cruises is a global cruise line and tour company
operating a fleet of 18 modern cruise ships renowned for their innovative
design and wide array of choices in dining, entertainment and amenities, all
provided with the experience of exceptional customer service. A recognized
leader in worldwide cruising, Princess carries 1.7 million guests each year to
more than 360 destinations around the globe on more than 150 itineraries
ranging in length from three to 114 days. The company is part of Carnival
Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).
information is available at princess.com/news
Eva Chang, firstname.lastname@example.org,
Brian O’Connor, email@example.com,