‘Why Use a Travel Advisor' is
dedicated to increasing awareness of the benefit of working with a travel
professional through parties, prizes, tools and ‘WUATA Word'
MIAMI (March 27, 2019) — Carnival Cruise Line has long
touted the value of using a travel advisor when booking a cruise vacation, and
now that commitment is being intensified through a yearlong initiative called
WUATA: Why Use A Travel Advisor. Aimed at helping travel professionals attract
new clients and deepen the loyalty of existing clients, WUATA is a multifaceted
program with special events that bring clients and industry experts together to
promote the travel agent community.
Carnival's Why Use A Travel Advisor
program will feature a WUATA Party (a wordplay on What-A Party) in four cities,
social media promotions, contests, exclusive merchandise, giveaways, text
alerts and WUATA Word, an innovative crowdsourced word cloud that will grow
throughout the year as the movement expands. Easy-to-use tools are available on
GoCCL.com to help travel advisors spread the word to existing and potential clients.
"The proof is in my tattoo that
Carnival is deeply committed to the travel agent community, and by introducing
WUATA we'll be able to share our passion so travelers gain a comprehensive
understanding of the benefits of using a travel advisor," said Adolfo Perez,
Carnival's senior vice president of sales and trade marketing. "Through WUATA,
Carnival becomes the first cruise line to dedicate a yearlong campaign focused
solely on promoting the value of travel advisors, and we're excited to get on
the road to support the growth and success of our agent partners."
Carnival will host WUATA Parties in
Orlando, Florida, May 8; Minneapolis, Minnesota, July 24; New York Sept. 8; and
Los Angeles Oct. 29. Carnival's WUATA Parties will be hosted by Perez along with
Carnival sales executives and business development managers. John Heald, the
line's popular brand ambassador and blogger, also will be at the Orlando event.
For each WUATA Party, travel
advisors will invite a current client to attend who is encouraged to bring a
"not-yet-a-client" along for a fun and informative experience. Each WUATA Party
will feature remarks from Ann Chamberlin, president of the American Society of
Travel Advisors and Charles Sylvia, vice president, membership and trade
relations, for Cruise Lines International Association. WUATA parties will
also feature stories from Carnival Diamond guests and their personal travel
advisors. Each event will include a drawing for one seven-day balcony cruise
for a consumer winner plus commission for that guest's travel advisor.
All Consumer guests will receive an exclusive Carnival offer of a
three-category stateroom upgrade and Travel Advisors will participate in
drawings for gifts from CLIA and ASTA. To register for a WUATA Party, travel advisors
can visit GoCCL.com.
WUATA Word is a yearlong initiative
that invites travel advisors and their clients to choose a single word that
describes why using a travel advisor is beneficial. Once submitted online at www.WUATAWord.com, the word will join an always-growing
digital word cloud. The WUATA Word cloud will be displayed at WUATA Parties and
Clients and travel advisors can
opt-in to receive text alerts from the WUATA program throughout the year by
texting "Yes" to 1-866-Go-WUATA (469-8282). The alerts make it convenient to
receive updates on new WUATA features and tools added throughout the year, as
well as learn about the latest news, contests, offers and participation
opportunities that spread the WUATA message.
For additional information about
Carnival Cruise Line call 1-800-327-9501 (individual) or 1-800-327-5782
(groups) or visit the line's travel agent Internet portal, GoCCL.com. Carnival can also be found on Facebook, Instagram, Twitter and YouTube.
also can visit Carnival's media site, Carnival-news.com or follow the line's PR department
on Twitter at twitter.com/CarnivalPR.
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Carnival Cruise Line
Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK),
is "The World's Most Popular Cruise Line®" with 26 ships operating
three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,
Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New Zealand, the
Pacific Islands and Southeast Asia. The line currently has three new
ships scheduled for delivery – Carnival Panorama set to debut in 2019, Mardi
Gras in 2020 and an as-yet-unnamed ship in 2022.