specialist course debuts — Northern Europe: Its Iconic Cities, Hidden Gems and
Scenic Beauty — with Sweepstakes for a Seven-Day Nieuw
Seattle, Wash., July 31, 2018 — Award-winning Holland America Line Academy is introducing a new
interactive e-Learning platform at GoHAL.com,
which will reward travel professionals for their educational achievements. Travel
professionals can earn the distinction of a Silver, Gold or Platinum reward
level by completing a combination of core courses and specialist courses. Holland
America Line Academy also features a new specialist course called Northern
Europe: Its Iconic Cities, Hidden Gems and Scenic Beauty.
senior director, Denella Ri'chard, along with content curator Dr. Marc Mancini,
continue to develop educational programs that not only reward agents for their
achievements but empower them with knowledge and confidence to help them grow
their premium cruise business in an interactive learning environment," said Eva
Jenner, vice president, sales, for Holland America Line. "Additionally, for
both summer 2018 and 2019 we will have a large presence in the Baltic and
surrounding cruise regions, so we are excited to launch the new Northern Europe
specialist course as a part of the new platform."
Three Levels Add Up to Great Rewards
and Future Bookings
Holland America Line Academy, travel professionals can earn continuing
education credits with Cruise Lines International Association, Association of
Canadian Travel Agencies and The Travel Institute.
achieve the Holland America Line Academy Silver level, travel professionals
must complete all four Core Courses. By
doing so, travel professionals receive awards including a diploma, graduate
lapel pin, luggage tag and US$50 shipboard credit on a Travel Professional
Appreciation or full-fare cruise booking.
graduates and above also are automatically entered into a monthly drawing
through September 2018 for a chance to win a Holland America Line swag bag and into
a sweepstakes with a grand prize of a 2019 seven-day cruise for the winner and
a guest on Nieuw Statendam.
status is achieved by continuing education and completing two specialist
courses and earns travel professionals all Silver benefits plus additional
continuing education credits, Gold diploma and on-board welcome letter and
personal call from the ship's dining room manager. Platinum level requires the
completion of three total specialist courses and, in addition to Silver and Gold
benefits, provides priority boarding to travel professionals sailing with
Holland America Line.
owners also will benefit by earning rewards that match up to the highest level
achieved by a travel professional in their agency, including receiving the
PartnerSHIPS e-mail newsletter, $50 in onboard spending money with an
applicable booking and priority boarding, among other perks.
How to Sell Northern Europe with New Specialist Training Course
Europe: Its Iconic Cities, Hidden Gems and Scenic Beauty takes approximately 20
minutes to complete and includes information about the features and benefits of
a Holland America Line cruise to this region. Travel professionals will gain
valuable insights into the destination, identify the best prospects and get
exclusive insider information on Northern Europe cruising to close more sales
and earn more commissions. In addition, travel professionals will have
access to a set of downloadable e-tools to help market Northern Europe cruises.
The Holland America Line Academy
Specialist Training Courses series launched in July 2016 with Alaska and the
Yukon: The Great Land = Great Sales for You and continued with The Panama Canal
and More, Selling and Sailing in the Mediterranean, and Grand Voyages: Oceans
Traveled, Journeys Savored, Dreams Fulfilled. The award-winning courses are
designed to offer learning through a combination of video instruction, reading
About Holland America
America Line Academy is designed to support travel professionals in their
ongoing quest for knowledge about travel sales, the cruise industry and Holland
America Line. The training program began more than 15 years ago as a workbook
sent to agents in the United States and Canada, and transitioned into an
interactive online experience. Holland America Line Academy now includes
training sites for agents in the key international markets of the United
Kingdom, Australia and the Netherlands. More than 20,000 travel professionals
have graduated from Holland America Line Academy. Travel partners can access Holland
America Line Academy through the PartnerSHIPS portal at GoHAL.com.
professionals can connect with their BDM and the sales team through GoHAL.com or by emailing email@example.com. Holland
America Line's sales team is active on Facebook, Twitter and LinkedIn. For more
information call 1-800-426-0327.
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Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers more than 500
cruises to more than 400 ports in 98 countries, territories or dependencies
around the world. From shorter getaways to 113-day itineraries, the company's
cruises visit all seven continents, with highlights including Antarctica
explorations, South America circumnavigations, Cuba cruises and exotic
Australia/New Zealand and Asia voyages; four annual Grand Voyages; and popular
sailings to the Caribbean, Alaska, Mexico, Canada & New England, Bermuda,
Europe and the Panama Canal. The line welcomed Koningsdam in 2016 and
has a second Pinnacle-class ship, Nieuw Statendam, to be delivered in
December 2018. A third Pinnacle-class ship is due for delivery in 2021.
The company is undergoing $300 million in brand enhancements to
secure its position as the leader in premium cruising. Fleetwide, the ships
feature innovative initiatives and a diverse range of enriching experiences
focused on destination immersion and personalized travel. Guests can expand
their knowledge through an exclusive partnership with O, The Oprah Magazine; during an America's Test Kitchen show; at
Explorations Café presented by The New
York Times; and by taking a Digital Workshop powered by Windows.
Outstanding entertainment fills each evening at venues including Lincoln Center
Stage, Billboard Onboard and B.B. King's Blues Club. The dining experience can
be savored at a variety of restaurants with menus that feature selections from
Holland America Line's esteemed Culinary Council, comprising world-famous chefs
who design dishes exclusively for our guests.