Distinguished list shines a spotlight on
African American business leaders
Seattle, Wash., Nov. 28, 2017 — Holland
America Line President Orlando Ashford has been named to the prestigious list
of executives on Black
Enterprise's 2017 Most Powerful Executives in Corporate America.
The listing is featured in the November/December issue of the publication.
Ashford joins an impressive collection of executives that includes
Arnold Donald, CEO of Carnival Corporation, the world's largest cruise company
and parent of Holland America Line, as well as Julia Brown, chief procurement
officer for Carnival Corporation.
"The Black Enterprise Most Powerful Executives in Corporate
America is a who's who of prominent African American leaders who are vital to
the management of corporations with significant U.S. operations," said Earl G.
Graves, Jr., president and CEO, Black Enterprise. "Orlando's leadership has
initiated a successful and ongoing reinvigoration of the Holland America Line
brand by redefining the onboard experience and embracing a responsibility to
help shape the perspectives people gain from travel."
"I am humbled by the recognition given to me by Black Enterprise
magazine, and it is a privilege to be honored among such a distinguished group
of recipients," said Ashford. "I am a firm believer that travel opens minds,
builds connections and inspires shared humanity between our guests, employees
and the many cultures we explore around the world. This is our guiding
principle and it is increasingly important for us all to foster a greater
understanding of our differences and become ambassadors for each other."
Ashford holds additional notable honors,
including Savoy magazine's list
of Top 100 Most Influential Blacks in Corporate America; a Travvy Award for
Most Innovative Executive, Mid-sized Cruises from travAlliancemedia; the 2016
Leadership Award from Bethune-Cookman University; and the 2017 StreetWise
Champion by StreetWise Partners, the only stand-alone mentoring program in the
country that focuses on workforce development.
Ashford is an accomplished author, and his book "Talentism"
addresses the global disconnect between available jobs and the millions of
Ashford also is on the Board of Directors for ITT Corp., Chairman
of the Board for the Executive Leadership Council, a founding board member of
Positive Coaching Alliance's Seattle chapter and a Washington Roundtable
member. He is a Purdue University School of Technology Distinguished Alumnus.
Ashford, an active cruise industry executive, recently delivered
the keynote addresses at the Society of American Travel Writers convention in
Portland, Oregon, and the Florida-Caribbean Cruise Association's conference in
For more information,
contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.
Editor's note: Photo
is available at https://www.cruiseimagelibrary.com/c/s71pm42z.
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Holland America Line [a division of Carnival Corporation and plc (NYSE:
CCL and CUK)]
America Line's fleet of 14 ships offers more than 500 cruises to more than 400
ports in 98 countries, territories or dependencies around the world. From
shorter getaways to 113-day itineraries, the company's cruises visit all seven
continents, with highlights including Antarctica explorations, South America
circumnavigations, Cuba cruises and exotic Australia/New Zealand and Asia
voyages; four annual Grand Voyages; and popular sailings to the Caribbean,
Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.
The line welcomed ms
Koningsdam in 2016 and has a second Pinnacle-class ship, ms Nieuw Statendam, to
be delivered in December 2018. A third Pinnacle-class ship, due for delivery in
2021, recently was announced.
The company is undergoing $300 million in brand enhancements to secure its
position as the leader in premium cruising. Fleetwide, the ships feature
innovative initiatives and a diverse range of enriching experiences focused on
destination immersion and personalized travel. Guests can expand their
knowledge through an exclusive partnership with O, The Oprah Magazine; during
an America's Test Kitchen show; at Explorations Café presented by The New York
Times; and by taking a Digital Workshop powered by Windows. Outstanding
entertainment fills each evening at venues including Lincoln Center Stage, Billboard
Onboard and B.B. King's Blues Club. The dining experience can be savored at a
variety of restaurants with menus that feature selections from Holland America
Line's esteemed Culinary Council, comprising world-famous chefs who design
dishes exclusively for our guests.