Springmann moves from deployment
and tour marketing to newly created position
Seattle, Wash., June 21, 2017 — Holland America Line's Linda
Springmann is moving into the newly created role of vice president, onboard
revenue for the premium cruise line. With this
appointment she will engage with the senior leaders of the
brand to provide dedicated focus on the prioritized initiatives of Holland
America Line related to revenue
across its fleet of ships.
continues to be based in the cruise line's Seattle headquarters and will report
to Paul Goodwin, executive vice president, onboard revenue for Holland America
Group, with dual reporting to Holland America Line President Orlando Ashford.
"Linda brings to this new position a deep understanding of the
Holland America Line business and a significant breadth of experience from more
than 30 years with both Holland America Line and Princess Cruises," said Goodwin. "Linda's career at our
company has been paved with success, and her creative thinking and leadership
will continue to contribute to the growth and strategic direction of onboard
Most recently Springmann was Holland America Line's vice president, deployment and tour
marketing. During her three decades with the cruise lines, she has held roles in a
variety of areas, including itinerary planning and product marketing for
several cruise destinations and most recently for Alaska Land+Sea program.
Springmann's former deployment planning
and Alaska planning and analysis teams will now report to Beth Bodensteiner, senior vice
president, revenue management and product marketing, with the Alaska marketing team now reporting to Joe Slattery, senior vice president, global
marketing and sales.
Springmann, a native of Salem,
Oregon, received her bachelor's degree from Willamette University in Oregon.
For more information, contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.
Editor's note: Photo
is available at https://www.cruiseimagelibrary.com/c/viwmc4me.
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About Holland America
Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers more than 500
cruises to more than 400 ports in 98 countries, territories or dependencies
around the world. From shorter getaways to 113-day itineraries, the company's
cruises visit all seven continents, with highlights including Antarctica
explorations, South America circumnavigations and exotic Australia/New Zealand
and Asia voyages; four annual Grand Voyages; and popular sailings to the
Caribbean, Cuba, Alaska, Mexico, Canada/New England, Bermuda, Europe and the
Panama Canal. The line welcomed ms Koningsdam in 2016 and has a second Pinnacle-class
ship, ms Nieuw Statendam, to be delivered in December 2018. A third
Pinnacle-class ship, due for delivery in 2021, recently was announced.
The company is
undergoing $300 million in brand enhancements to secure its position as the
leader in premium cruising. Fleetwide, the ships feature innovative initiatives
and a diverse range of enriching experiences focused on destination immersion
and personalized travel. Guests can expand their knowledge through an exclusive
partnership with O, The Oprah Magazine; during an America's Test Kitchen show;
at Explorations Café presented by The New York Times; and by taking a Digital
Workshop powered by Windows. Outstanding entertainment fills each evening at
venues including Lincoln Center Stage, Billboard Onboard and B.B. King's Blues
Club. The dining experience can be savored at a variety of restaurants with
menus that feature selections from Holland America Line's esteemed Culinary
Council that comprises world-famous chefs who design dishes exclusively for our