The Barcelona footballer is the star of a remarkable Mannequin Challenge
in the new social media ad of the Italian cruise ship company.
Gerard Piqué joins Shakira to reveal the entertainment and the daily
life on board a Costa ship.
A special competition linked to the ad is to be launched today, with a
Mini-holiday in the Mediterranean up for grabs.
Genoa, 13 June 2017 - Costa Cruises is presenting their
new international internet and social
media campaign starring an exceptional testimonial: Gerard Piqué, the defender who plays for FC Barcelona
and the Spanish national team, is the new face of the video presented by the
Italian cruise company, on air from today on the official website www.costacrociere.it and on all the Costa social media channels.
topic of the video is life on board the ships, interpreted and experienced to
the full by Piqué, who joins his partner and the star of the last two Costa Cruises
publicity campaigns, Shakira.
aim of this new campaign on the
social media is to present life on board, opening the doors of our ships and
showing all the wonderful things they have to offer to those who come on
holiday with us. We wanted to do it in a fresh, innovative way, using the
language of the social networks that will host the video, and relying on the
services of an exceptional testimonial, Gerard Piqué: someone who is known
around the world for his success as a footballer and for his open outlook and
happy nature, which are perfectly suited to the spirit of our cruises. By
describing what goes on onboard, we are completing the journey we started with
the TV campaign," comments Luca
Casaura, SVP for Global & Strategic Marketing at Costa Cruises.
video, shot on the Costa Diadema, the flagship of the Costa fleet, shows a typical
day on board a Costa Crociere ship, from morning to sunset, featuring Piqué in
different situations. The Spanish footballer tests himself in an exceptional Mannequin
challenge, the first to be shot on a cruise ship, with the involvement
of 100 people ‘frozen' in action in various scenes on board the
is the main star of the film, appearing
immobile in various humorous poses: he jokes with friends in the area of the
central swimming-pool, observes the main hall from the panoramic glass lift and
admires the view from one of the cabins with balcony. As they follow Piqué
around, the spectators discover the steamy atmosphere in the Samsara Spa, where
the footballer relaxes before enjoying an exclusive dinner at the Club
Restaurant. The ad goes behind the scenes at the Emerald Theatre, with the
Spanish defender taking a peek out during the nerve-racking moments before the
curtain goes up on one of the shows. Finally Gerard arrives at the Bar Principe
Nero, where he ends the day partying with the other guests.
film is produced by Laiguana s.l. and created by Jaume de Laiguana, who made
the last 2 TV ads for Costa Cruises, as well as some of the most famous music
videos for Shakira and other world famous singers.
new digital publicity campaign by Costa Cruises takes up one of the most viral recent
trends online. Its contents will be posted on all the Costa social channels worldwide, from Facebook to Twitter
to Instagram, with an important schedule. The digital campaign will consist of
15'', 30'' and 3' clips. Considering the teasing phase, which will precede the
launch, the campaign will embrace the whole Summer season.
In addition, the entire 3' video can be viewed on the official website www.costacrociere.it, where a big initiative is to be launched, starting today. Those who
visit the landing page of the website can take part in a special competition open to users in Italy, France, Spain,
Switzerland and Austria: after carefully watching the entire video, users are
invited to register and to try and guess how
many times Piqué appears on board Costa Diadema. Those who give the correct
reply will take part in the draw for the final prize: a Costa Mini-holiday in the
Mediterranean, staying in a Suite,
with a special excursion to Camp Nou
(home stadium of FC Barcelona) during the call at Barcelona, following Piqué's
footsteps. The competition starts today and will end on 31 August.
Costa Cruises Campaign
Jaume de Laiguana
Office - Tel.+39 010 5483523 / 010
5483068 - firstname.lastname@example.org
Baroni – Communications Director – mob. +39 3497668013 - email@example.com
Barbano - Media Relations Manager - +39 010.5483523 - 334.6525216 – firstname.lastname@example.org