MIAMI (June 12, 2017) — Scott
Becher, a highly seasoned marketing professional with extensive experience in
sports and entertainment marketing and sponsorship innovation has joined the
marketing leadership team at Miami-based Carnival Cruise Line.
As vice president of partnership and loyalty, Becher will identify and activate
partnerships and alliances across all Carnival Cruise Line touch points. These
partnerships play an important role in driving cruise bookings as well as
enhancing the guest experience. He will also lead Carnival's loyalty marketing
efforts, designed to incentivize and reward Carnival Cruise Line guests.
"Scott is a true industry
innovator and leader," said Kathy Tan Mayor, chief marketing officer at
Carnival Cruise Line. "One of Scott's great skills is creating integrated
partnership programs, often with a hint of magic. We're excited to spread his
creativity across our entire business as we continue to identify the best
offerings for our guests."
Becher began his 30-year industry
career as a producer/director at NFL Films and later became a founder and
chief marketing officer of SportsTalk 790 radio "The Ticket." For 15 years,
Becher led his own agency, Sports & Sponsorships of Boca Raton, where he
guided sponsorship marketing for clients such as Gillette, Sprint and
Hershey's, as well as properties such as the NFL and the U.S. Olympic
Committee. Before joining Carnival, he spent the last five years as chief
integration officer and executive vice president at Zimmerman Advertising in
Fort Lauderdale, Florida, where he led partnerships and promotions across all
"Carnival is one of the travel
industry's most iconic brands and I'm proud to join its world-class marketing
team," said Becher. "It's special to work in an industry where powerful
partnerships and promotions are vital to the customer experience."
Becher attended Northwestern
University, where he earned a Master of Science in Advertising/Integrated
Marketing (MSA) and a Bachelor of Science in Journalism (BSJ).
Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK),
is "The World's Most Popular Cruise Line®" with 25 ships operating
three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,
Hawaii, Canada, New England, Bermuda, Europe, Cuba, Australia, New Zealand and
the Pacific Islands. Two 133,500-ton Vista class ships are currently scheduled
for delivery - Carnival Horizon in 2018 and an as-yet-unnamed vessel in 2019. Additionally,
two new 180,000-ton ships are scheduled to enter service in 2020 and 2022.
Jennifer de la Cruz