Hometown Cruise Line sponsors
community outreach programs and recognition events
Wash., Mar. 21, 2017
— Holland America Line announces the renewal
of its partnership with the Seattle Mariners through the 2018 season. The
partnership between Seattle's Hometown Cruise Line and the Hometown Major
League Baseball Team includes several components, including in-ballpark
advertising, sponsorship of the seventh-inning stretch, and presenting
sponsorship of the "Salute to Those Who Serve" on-field recognition program
honoring men and women of the United States Military.
Additionally, for the fourth consecutive season each
strikeout thrown by a Seattle Mariners pitcher during a home game earns a
donation from the cruise line to Seattle Children's Hospital under the "Holland
America Line K's for Kids" program.
partnership with the Seattle Mariners is a home run, enhancing our community
outreach efforts throughout our hometown," said Orlando Ashford, president of
Holland America Line. "We're honored to be part of an organization that shares
our values of giving back to the community, and we're excited to be along for
the ride as the team kicks off their season and sets their sights on the
For the past
seven years, Holland America Line and the Mariners have maintained a
partnership that, in
addition to a corporate sponsorship, has included community-based
programs. The cruise line will continue to sponsor Get Well Tours with
visits to area hospitals by Mariners players, in addition to "K's for Kids"
and the "Salute to Those Who Serve" recognition events.
America Line K's for Kids' Donation Program
the "Holland America Line K's for Kids" program, for each strikeout recorded by
a Mariners pitcher at a home game throughout
the season, the cruise line will make a cash donation to Seattle Children's
Hospital. In 2016, Ashford recognized the Mariners strikeouts
at home by presenting a check to the hospital for $25,000 on Fan Appreciation
"Salute to Those Who Serve" Military Program
At 26 Mariners home games this season, the "Salute to Those Who
Serve" program will honor some of the men and women from various
branches of the United States Military. During Friday
and Sunday games, a member of the military (active, reserve, veteran or
retired) is recognized on-field for his or her service to our country. Each
honoree will receive four tickets and one parking pass to the game. Holland
America Line is the presenting sponsor of this program.
Holland America Line Get Well Tours
America Line is the presenting sponsor of the Seattle Mariners Get Well Tours,
which includes visits to area hospitals by Mariners players and the Mariner
Moose. During these visits children receive photos, autographs and a Holland
America Line branded sports bag filled with Mariners- and baseball-related
items such as replica baseballs and a stuffed Moose.
Holland America Line Fan Appreciation Night
America Line also is the presenting sponsor of the annual Fan Appreciation
Night celebration at Safeco Field. Traditionally the final Friday home
game of each season, Fan Appreciation Night celebrates the community support by
loyal Mariners fans with prize drawings throughout the game. As part of its
sponsorship, Holland America Line provides cruise giveaways at the F.A.N.
"The support we receive from Holland
America Line has been has been an incredible part of our program over the past
seven years," said Bob Aylward, executive vice president of corporate business
for the Seattle Mariners. "The partnership has evolved to include a variety of
outreach programs that impact so many different segments of our community, and
we look forward to a successful season together."
Holland America Line also is the presenting sponsor of
the seventh-inning stretch, as well as the named sponsor for the Seattle
Mariners team poster giveaway and of each of 10 home stands on radio broadcasts
and stadium billboards. Attendees can look for Holland America Line signage in
Right Center Field and on Mariner Vision during Fan Grams.
For more information about Holland America Line,
consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Editor's note: Videos of the 2016 "Salute to Those Who
Serve" program and other partnership photos are available at https://www.cruiseimagelibrary.com/c/yjhmecgu.
— # # # —
Holland America Line on Twitter, Facebook and the Holland America Blog. Access all
social media outlets via the Online Communities quick link on the
home page at hollandamerica.com.
About Holland America Line [a division of
Carnival Corporation and plc (NYSE: CCL
Holland America Line's fleet
of 14 ships offers more than 500 cruises to more than 400 ports in 98
countries, territories or dependencies around the world. From shorter getaways
to 113-day itineraries, the company's cruises visit all seven continents with
highlights including Antarctica explorations, South America circumnavigations
and exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages;
and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England,
Bermuda, Europe and the Panama Canal. The line welcomed ms Koningsdam in
2016 and has a as second Pinnacle Class ship,
ms Nieuw Statendam, to be delivered
in November 2018. A third Pinnacle Class ship, due for delivery in 2021,
recently was announced.
The company recently announced
$300 million in brand enhancements to secure its position as the leader in
premium cruising. Fleetwide, the ships feature innovative initiatives and a
diverse range of enriching experiences focused on destination immersion and
personalized travel. Guests can expand their knowledge onboard at an America's
Test Kitchen show; Explorations Café, powered by The New York Times and Digital
Workshop powered by Windows. Outstanding entertainment fills each evening at
venues including Lincoln Center Stage, Billboard Onboard and B.B. King's Blues
Club. The dining experience can be savored at a variety of restaurants with
menus that feature selections from Holland America Line's esteemed Culinary
Council that comprises world-famous chefs who design dishes exclusively for our