Swipe Technology First of its Kind for Cruise Industry and Travel Planning
SANTA CLARITA, Calif.
(March 22, 2016) -- Princess
Cruises debuted a new interactive mobile experience, “Places
to Sea,” a swipe-to-like technology tool that takes users on a visual
journey through exotic destinations, adventurous activities and culinary
experiences to match them with a travel personality and cruise destination
recommendations. It’s the first of its kind in the cruise industry.
Developed by the cruise line’s advertising agency, Goodby Silverstein &
Partners, “Places to Sea” was designed for all Android and iOS smartphone
mobile devices. It’s easy for users to swipe (right to like or left to pass)
through a series of stunning travel-related images that include everything from
culinary delights to bucket-list destinations and adventurous excursions. After
the user has swiped through the images, the interface identifies travel
preferences and then assigns one of five different travel personalities. So
whether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,”
Princess Cruises will match a cruise destination and various cruise
“For many travelers who are researching cruises, it’s easy to get overwhelmed
with so many options and choices - and our new Places to Sea experience guides
the process and matches the ideal trip with a person’s personality,” said
Gordon Ho, Princess Cruises senior vice president of global marketing. “The swipe
technology is a trend that plays well in the travel space. It’s easy to use and
turns the travel planning process into a game that introduces unexpected places
and experiences that may not have been top of mind for the consumer,” added Ho.
to Sea” experience is all about discovery and is a great resource for any
travel lover or those who are curious about cruising. Family and friends can
easily share their results to figure out which cruise destination best fits
their group. The cruise personality profiler interface complements the “Come Back New” campaign at a time when consumers
are thinking about planning those vacation moments where they can relax,
reconnect and come back new.
information about Princess Cruises is available through a travel professional,
by calling 1-800-PRINCESS (1-800-774-6237),
or by visiting the company's website at princess.com.
One of the best-known
names in cruising, Princess Cruises is a global cruise line and tour company
operating a fleet of 18 modern cruise ships renowned for their innovative
design and wide array of choices in dining, entertainment and amenities, all
provided in an environment of exceptional customer service. A recognized leader
in worldwide cruising, Princess carries 1.7 million guests each year to
destinations around the globe ranging in length from three to 114 days. The
company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE: CUK).
information is available at princess.com/news.
Silverstein & Partners:
& Partners is one of the world’s most respected and most awarded
advertising agencies. GS&P’s clients include Adobe, Cisco, the California
Milk Processor Board (“got milk?”), Comcast/XFINITY, Frito-Lay, Foster Farms,
Häagen-Dazs, Princess Cruises and SONIC Drive-In. GS&P is part of the
Omnicom Group. For more information about GS&P, please visit
goodbysilverstein.com. GS&P on Twitter: https://twitter.com/GSP
Brea Burkholz, firstname.lastname@example.org, 661-753-1542