Seattle, Wash., Feb. 12, 2016 — Holland America Line has appointed
Denella Ri’chard to the position of senior director,
trade communication and engagement. In this newly created role she is
responsible for supporting travel agent partners worldwide, with particular
focus on the United States and Canada. She oversees trade communications, the
PartnerShips website, HAL Academy and all other internal and external training
Ri’chard, who is based in Seattle, Washington, at
the Holland America Line headquarters, will report to Joe Slattery, senior vice
president, global marketing and sales.
impressive sales and marketing credentials, combined with her outstanding
presentation skills, will be a tremendous asset to the Holland America Line
organization,” said Slattery. “We’re delighted to welcome her to our team where
we can utilize her knowledge and expertise to effectively communicate with our
travel professional partners.”
Most recently Ri’chard was with Norwegian Cruise Line
in Miami, Florida, where she was director, global product management and
director, business development.
Prior to joining Norwegian, she was at Hilton Worldwide, where
she was responsible for global and partnership marketing to launch the Hampton
by Hilton brand internationally. In 1999 she moved to Brussels, Belgium,
to launch one of Europe’s first online travel start-up companies,
Ri’chard has a specialized Master of
Business Administration (MBA) degree in global enterprise management from Jones
International University. She has a Bachelor of Arts degree in broadcast
journalism from Southern University. She also studied abroad at Syracuse
University in Harare, Zimbabwe.
For more information about Holland America Line,
consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Follow and share with Holland America Line on Twitter, Facebook, Instagram, Pinterest, YouTube and
the Holland America Blog.
Editor’s note: Photo
is available at https://www.cruiseimagelibrary.com/c/9plxt8rg.
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About Holland America Line [a division of
Carnival Corporation and plc (NYSE: CCL
Holland America Line’s fleet of 13 ships offers more than 500
cruises to more than 400 ports in 98 countries, territories or dependencies
around the world. From shorter getaways to 115-day itineraries, the company’s
cruises visit all seven continents with highlights including Antarctica
explorations, South America circumnavigations and exotic Australia/New Zealand
and Asia voyages; four annual Grand Voyages; and popular sailings to the
Caribbean, Alaska, Mexico, Canada/New England, Bermuda, Europe and the Panama
Canal. The line currently has a new 2,650-guest ship, ms Koningsdam, on
order for delivery in April 2016, as well as a second Pinnacle Class ship due
for delivery in November 2018.
The company recently announced $300 million in brand enhancements
to secure its position at the leader in premium cruising. Fleetwide, the ships
feature innovative initiatives and a diverse range of enriching experiences
focused on destination immersion and personalized travel. Guests can expand
their knowledge on board at the Culinary Arts Center, presented by Food &
Wine magazine; Explorations Café, powered by The New York Times; and Digital
Workshop powered by Windows. Outstanding entertainment fills each evening at
venues including Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues
Club. The dining experience can be savored at a variety of restaurants with
menus that feature selections from Holland America Line's esteemed Culinary
Council that comprises world-famous chefs who design dishes exclusively for our