is the only cruise company to sail in to the 2015 top five YouGov BrandIndex
Buzz ranking for travel agents, hotels and guides.
BrandIndex measures the public’s perception of brands on a daily basis across a
range of methods and annual rankings are compiled from scores across the year.
Cruises is ranked fourth in the travel category for 2015. It is also second in
the top five most improved brands of 2015 within this sector, improving its
score by 0.9 on last year.
rated using YouGov BrandIndex’s Buzz score metric, which measures the key
messaging heard about a brand through advertising, news, word-of-mouth or
friends and family during the previous two weeks. It also measures recent brand
sentiment and indicates whether the awareness has been positive or negative.
Cruises senior vice president of sales and marketing Paul Ludlow said: “We are
the market leading cruise line for British guests and it is great to see this
being consolidated among the UK consumers - improving on last year and coming
fourth overall is a huge achievement.”
The end of
2014 saw a new brand positioning unveiled with the launch of a multi-million
pound consumer marketing push, spearheaded by a new TV advert starring Rob
Brydon, and ‘This is the Life’ advertising strapline. It aims to inspire
everyone - both seasoned cruisers and those new to cruising - to discover the
joys of life through an unforgettable holiday experience. A continuation of
this campaign throughout 2015, along with the striking new livery being
introduced across the fleet and the launch of Britannia has re-energised the
brand identity for Britain’s favourite cruise company over last 12 months.
“Through our ‘This is the Life’ strapline we have created a compelling and
distinctive brand which resonates with guests - both new and past guests - putting
us at the forefront of the British holiday market, not just the cruise industry.”
For more information or to
book a holiday call P&O Cruises on 0843 373 0111, visit www.pocruises.co.uk or call in to your local
About P&O Cruises
Cruises has a fleet of eight ships offering holidays tailored to British tastes
combining genuine service, a sense of occasion and attention to detail,
ensuring passengers have the holiday of a lifetime, every time. Azura was
launched in April 2010 – officially named by Godmother Darcey Bussell CBE.
Small ship Adonia was added to the fleet in May 2011, named by Dame Shirley
Bassey, DBE. Britannia, a new 141,000 ton ship, was named by HM The Queen on March
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