Cruises has unveiled its new Princess Luxury Bed, designed to deliver the
ultimate night of sleep at sea.
cruise line will roll out more than 44,000 of the new beds to every stateroom
across its fleet by the end of 2018 following collaboration with experts in
both the science and beauty of sleep.
exclusively for Princess Cruises by the manufacturer of some of the most
well-known and comfortable hotel beds in the world, the new Princess Luxury Bed
will envelop guests in opulent style and pure comfort.
bed features a plush, five-centimetre thick mattress topper, a 22-centimetre,
single-sided medium firm mattress for enhanced support, individually wrapped
coils for less partner disturbance, a European-inspired duvet and 100 per cent luxurious
Jacquard-woven cotton linens.
worked closely with US sleep expert Dr Michael Breus to develop the bed,
bridging his scientific knowledge of sleep with the latest technology in
comfort to design the optimal mattress for guests to experience true
relaxation. Known as “The Sleep Doctor”,
Dr Breus is the best-selling author of two sleep books.
Cruises Vice President Australia & New Zealand Stuart Allison said the
cruise line was committed to ensuring guests come back from their cruise holiday
feeling refreshed, rejuvenated and renewed.
our guests’ overall wellness in mind, we’ve invested in the design and
development of our new Princess Luxury Bed with leading experts in both the
science of sleep and design to offer the most comfortable and rejuvenating
sleep at sea,” Mr Allison said.
Breus said he was thrilled to share his expertise with Princess Cruises.
important to remember that above all, sleep is a sensory experience and all
five of your senses must be prepared for slumber in order for sleep to come
easily and last all night long,” Dr Breus said.
believe we’ve come up with some really unique aspects for not just the bed
itself, but the entire experience that will allow guests to sleep really well.”
new Princess Luxury Bed also features electronically tempered springs to
enhance support and full foam casing to provide greater edge support and an
increased sleeping surface.
also enlisted the help of US TV design star Candice Olson to ensure the bed
makes an immediate visual impact as guests enter their stateroom encouraging
them to relax and unwind, with design features including fine bed linens and
king-sized down pillows.
Libby Moffet/Christine Allen MG Media Communications 02 9904 0011