Campaign offers accompanying social
media and digital assets that reinforce the value of using a travel
MIAMI (Jan. 24, 2019) — Carnival Cruise Line has launched
a new print advertising campaign developed in collaboration with
SapientRazorfish aimed at travel trade publications serving the travel agent
community. The ads emphasize what makes travel advisors special — the
transformative guest experiences at sea that can only be delivered by travel
advisors who know both their client and the Carnival product.
The campaign blends the brand's
"Choose Fun" and "Travel Agents Rock" themes while highlighting Carnival's
latest product features.
"Carnival is both a true advocate
for travel agents and passionate about delivering fun, and this campaign really
captures and combines those themes," said Adolfo Perez, senior vice president
of sales and trade marketing for Carnival. "The ads are playful, eye-catching
and engaging, and we think that they'll resonate with our travel partners and
reinforce how important they are to us and to their clients."
Individual ads position travel
advisors as fun facilitators with such headlines as "Travel Agent? More Like
Quality-Time Curator" and "Travel Agent? More Like Good-Time Guru." Other ads
touch on how the Carnival cruise experience can change guests with headlines
like "Super Serious Kevin Is Now Watermelon Floatie Kevin. Well Played."
The ad campaign supports a wave of
new Carnival product news coming in 2019, including the line's epic West Coast
expansion and Carnival Panorama updates, previews of Mardi Gras, new
Europe itineraries and more.
For the first time, the print ads
from the campaign will be available to travel advisors to download from
Carnival's marketing library on GoCCL.com to share on their website, display in
their office and post on social media platforms.
"We really want to expand the
campaign beyond print publications so it can also be a tool for travel advisors
to showcase and grow their business," added Perez.
For more information on Carnival's
trade print campaign or to download the ads, login to GoCCL.com and click on
the Marketing Tools tab.
For additional information about
Carnival Cruise Line call 1-800-327-9501 (individual) or 1-800-327-5782
(groups) or visit the line's travel advisor Internet portal, GoCCL.com. Carnival can also be found on: Facebook, Instagram, Twitter and YouTube.
can visit Carnival's media site, Carnival-news.com or follow the line's PR department
on Twitter at twitter.com/CarnivalPR.
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Carnival Cruise Line
Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL;
NYSE: CUK), is "The World's Most Popular Cruise Line®" with 26 ships
operating three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New
Zealand, the Pacific Islands and Southeast Asia. The line currently has
three new ships scheduled for delivery – Carnival Panorama set to debut in
2019, Mardi Gras in 2020 and an as-yet-unnamed ship in 2022.